Job Summary
We are seeking an AI Content Specialist to develop, adapt and optimise digital content using generative AI and other content-production tools.
The role requires strong editorial judgement and the ability to review, improve and verify AI-assisted outputs before they are used in client campaigns or published on digital platforms.
Key Responsibilities
- Use generative AI tools to support content research, ideation, drafting and adaptation.
- Develop content for social media, websites, digital campaigns, advertisements, videos and client communications.
- Adapt content for different audiences, platforms and communication objectives.
- Develop and refine prompts for text, image, audio and video content generation.
- Review, edit, verify and fact-check AI-assisted content before publication.
- Ensure that content complies with brand, editorial, copyright and platform requirements.
- Collaborate with account managers, designers, video editors and platform teams.
- Maintain prompt libraries, content templates and production guidelines.
- Conduct quality checks covering accuracy, tone, clarity, originality and cultural suitability.
- Test new AI content tools and recommend appropriate business applications.
- Support documentation and training relating to AI-assisted content workflows.
Requirements
- Degree or diploma in communications, marketing, journalism, media, design or a related discipline, or equivalent practical experience.
- Relevant experience in content development, digital marketing, editorial work or creative production.
- Practical experience using generative AI tools for text, visual, audio or video content.
- Strong writing, editing and proofreading skills.
- Ability to review AI-generated material critically and independently.
- Familiarity with major social media and digital-content platforms.
- Understanding of copyright, content attribution and responsible AI use would be advantageous.
