Advertising Media Executive

Advertising Media Executive / Performance Executive

Scope of role:

• Administration services for the team as a whole and for individual client projects.
• Junior and account executive implementation activities across a broad range of projects and disciplines.

Reporting Structure:

• On a day-to-day basis you will report to an Account Director/ Account Manager/s to provide support to the day-to-day requirements.
• You will be working with the trading community and other specialist services within the agency to deliver campaigns.

The role encompasses:

• Manage end to end in the media planning development process.
• Management of the implementation of plans through to their delivery and quality control of all buys.
• Manage deliveries from specialist services within the agency.
• Ensuring all media goals and strategies are delivered by all managed and executed within budgets.
• Ensure due diligence on media budgets.
• The day-to-day project management of media solutions.
• Work closely with the regional team to ensure quality of the work and meets guidelines.

Key Responsibilities:

1. Account Administration

• Account administration management such as arrangement of meetings, preparation of work-in-progress reports compilation of project reports financial administration etc. A level of pro-activity to these tasks will ensure the smooth running of the account(s)and team along with compliance to deadlines.

2. Competitive Reviews

• Compiling competitive data and helping to create insightful presentations. This should include the interrogation and manipulation of data, presented in a clear and concise manner, and supported with a point of view / implication.

3. Preparing Buying Briefs

• Support Account Managers in helping to prepare buying briefs for the Trading Community or directly to the media vendors.
• To follow up the brief by finding the answers to any questions asked by the trading teams and further having an opinion in assessing the media responses.

4. Strategic media development

• Involvement of insights & media strategy development across client categories in line with global/regional guidance.
• You will be expected to be a vital part of our creative offer this will include participating in formal and informal brainstorm sessions and generating fresh new ideas.

5. Origination of the Media Plan

• Support the manager to create clear and coherent plans that bring the media strategy to life.
• Support in client presentation and workshops when required.
• Work closely with the regional team to ensure smooth and relevant translation from strategy to plan.

6. Execution of media plans and campaigns

• Ensure that signed media plans are executed in a timely manner.
• To work closely with ad trafficking team, site tagging team, ad ops team & campaign tagging team where necessary.
• For self-served platforms, ensure that campaigns are setup and executed accurately based on signed plans.
• For managed service medias, ensure that the relevant third parties are brief accurately and to follow up on media execution in a timely manner.
• Ensure all campaigns are monitored closely & pacing well.
• Timely delivery and upkeep of all relevant reporting systems and templates (media plans, interim reports reports).
• Management of post campaign reporting that quantifies the value of the media strategy.

7. Finance communication

• Ensure media invoices are checked correctly and returned to Finance within the agreed timeframe.
• Excellent attention to detail and the ongoing ownership of reporting and management of the trading team to ensure 100% accuracy.

Experience /Required Skills:

• Bachelor's degree
• Accuracy and attention to detail
• 1-2 years experience in marketing or advertising, media preferable
• Experience in SEM/Programmatic Search is an advantage
• Compliance with deadlines
• Interpersonal skills and style
• Planning and organising skills
• Flexibility to work long hours
• High energy and an approachable manner
• Team player
• Initiative
• Enthusiastic learner
• Demonstrate values with a constructive point of view
• A passion for learning and self-development

Personal Attributes:

• Passionate with strong opinions about communications
• An instinctive desire to exceed expectations (clients and management) and deliver cutting-edge strategies
• Ability to build strong relations with colleagues, clients, network partners and external agencies
• Can demonstrate good organizational skills and attention to detail
• Can multitask and change priorities rapidly and is effective under pressure.