Purpose
The Executive, Channel Partners supports the Admissions and Sales team in driving student enrolments for the assigned territory (China market), including coordination with Mandarin-speaking stakeholders where required, through effective management of leads, agents, and the admissions process.
This role is responsible for executing an efficient, structured, and high-quality admissions cycle from enquiry to enrolment, while ensuring strong coordination with channel partners and internal stakeholders.
The position also serves as a key brand ambassador, representing the school to prospective families by delivering a personalised and professional admissions experience and clearly articulating the school's value proposition.
The role requires strong customer service orientation, administrative excellence, attention to detail, initiative, confidentiality, and the ability to work effectively in a team-driven, target-oriented environment.
Responsibilities
- Lead Management & Sales Coordination
Qualify incoming leads and follow up with prospective families through calls, messaging, and other communication channels
Track and manage leads through the CRM system to ensure accurate pipeline visibility
Coordinate closely with sales representatives and agents to support conversion of enquiries into enrolments
Provide timely feedback on lead quality and status to support sales effectiveness
- Admissions Process Support
Guide prospective parents through the full admissions cycle, from enquiry to enrolment
Conduct school tours, consultations, and respond to pre- and post-admission queries
Assist families with application submission, document verification, and enrolment procedures
- Channel Partner & Agent Coordination
Support coordination with agents to ensure alignment with school policies and recruitment guidelines
Ensure compliance in the admissions process for agent-referred students
Assist in communication between agents and internal teams to ensure smooth processing of applications
Support onboarding-related coordination for new and existing agents when required
Maintain accurate records of leads, conversions, and follow-ups using a CRM platform.
Track and report on inquiry trends, conversion rates, and enrollment pipeline stages.
Follow up consistently to nurture leads and reduce drop-offs in the admissions funnel.
- Customer Service & Administrative Support
Maintain consistent follow-ups with prospective and existing families to ensure high service standards
Provide timely administrative support to the Sales and Admissions teams
Ensure professional handling of all communications with parents and stakeholders
Support scheduling of meetings, coordination of events, and documentation management
Represent the school at education fairs, expos, and community engagement events in Singapore and overseas, as required
Key Areas Of Accountability
Agent Connect
Campus Event
Brand Promotion
Admission Counselling
Operational
Ensure efficient and compliant execution of the admissions process from enquiry to enrolment, including CRM management, follow-ups, coordination with internal teams and agents, and support for smooth student onboarding
Work Schedule
5.5 days
On-site
Full-time
Job Type: Full-time
