Role Overview
Manage regional technical standards and data governance, ensuring that global media campaigns are compliant, tracked accurately, and technically sound. This role requires balancing hands-on platform work with regional stakeholder management across diverse markets.
Key Responsibilities
Regional Platform Management
- Maintain admin access and oversight for accounts across ServiceNow's ad tech stack such as Google Ads, LinkedIn Campaign Manager, The Trade Desk, and Adobe Advertising Cloud
- Ensure regional campaigns adhere to global platform governance standards while accommodating local market requirements
- Perform regular operational oversight of the technical infrastructure, ensuring that tracking, pixels, and data flows remain intact across global systems
- Serve as regional escalation point for platform access, permissions, and technical troubleshooting
Technical Operations
- In accordance to aligned procedures and governance with Ad tech team, work with agency to: implement and QA tracking/measurement setups: pixel deployment, tag management, conversion tracking for campaigns Verify data integrity between ad platforms and internal systems (CRM, marketing automation) Ensure compliance with regional data privacy regulations (GDPR and other country-specific requirements) and brand safety standards Troubleshoot technical issues: tracking breaks, campaign delivery problems, data discrepancies
Agency Partnership
- Collaborate with agency's regional hub team on campaign setup, optimization, troubleshooting, and testing of new opportunities
- Review agency platform usage for compliance with governance standards and best practices
- Provide technical guidance and training to agency team on platform updates and requirements
- QA high-risk or complex campaign launches to prevent technical failures
- Support ongoing agency performance evaluation and partnership options
Financial & Vendor Operations
- Reconcile platform invoices with agency billing, investigating and resolving discrepancies
- Monitor regional budget pacing and spend allocation across platforms
- Support vendor relationship management: coordinate with platform reps on issues, credits, or partnership opportunities
- Maintain documentation of platform spend, credits, and billing adjustments
Cross-Functional Collaboration
- Partner with media strategy team to understand campaign requirements and provide technical feasibility guidance
- Coordinate with global ad tech team on platform configurations, integrations, and governance updates
- Collaborate with analytics team on measurement strategy, data quality, and reporting requirements
- Work with regional creative and marketing ops teams to ensure seamless campaign execution
Process & Documentation
- Maintain regional documentation: account structures, access protocols, troubleshooting guides
- Contribute to global standard operating procedures and platform governance documentation
- Identify opportunities to streamline processes and reduce operational friction
- Share regional insights and best practices with global ad ops team
Qualifications (skills & competencies):
Required Qualifications
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
- 5+ years in digital advertising operations, campaign management, or ad tech roles
- Strong technical proficiency in Google Ads, LinkedIn Campaign Manager, The Trade Desk, and Adobe Advertising Cloud
- Experience managing multi-country campaigns with regional complexity (language, currency, regulations)
- Understanding of tracking/measurement: pixels, tags, GTM, conversion tracking, basic data integrations
- Hands-on experience with billing reconciliation and budget management
- Proven expertise in regional technical requirements and data governance, with experience managing technical data integrity within distributed operating models.
- GDPR and regional privacy law knowledge and experience ensuring compliance in digital advertising
- Strong agency collaboration skills - ability to maintain quality while building partnerships
- Excellent problem-solving and troubleshooting abilities
- Comfortable working across time zones with global teams
- Bachelor's degree in Marketing, Business, Computer Science, or related field
Preferred Qualifications
- Experience in B2B tech/SaaS marketing
- Familiarity with Salesforce, marketing automation platforms, or data visualization tools
- Platform certifications (Google Ads, LinkedIn, The Trade Desk, Adobe)
- Experience in APAC advertising markets and regional platform nuances
Key Success Metrics
- Technical issue resolution time and campaign uptime
- Tracking accuracy and data quality for APAC campaigns
- Billing reconciliation accuracy and timeliness
- Agency feedback on collaboration quality and responsiveness
- Regional media strategy team satisfaction with ad ops support
- Proactive identification and prevention of technical issues Job Description
