Be in charge of the planning, execution, and performance tracking of marketing initiatives aimed at customer acquisition
Define campaign objectives, KPIs, and success metrics to measure impact on acquisition
Track and analyse key performance metrics and make recommendations to improve business outcomes
Align campaign priorities with key product launches, commercial promotions to maximise value to users
Collaborate with internal and external cross functional teams, including Business, Business Intelligence, Product, Operations to deliver seamless go-to-market execution
Create clear and engaging marketing copy for campaigns and work with in-house creative teams to develop the assets required for campaigns
Assist with any other ad hoc marketing projects to improve user experience and conversions
Requirements
Bachelor's degree in Marketing, Business, Commerce, or a related field
Prior internship or project experience in marketing, e-commerce, or data analysis is a plus
Strong analytical skills for quantitative problem solving, able to tackle complex problems with a structured approach
Strong written and verbal communication skills, with an eye for detail and creativity
Organised, able to multi task and pay close attention to details
Proficiency in Microsoft Office, particularly in PowerPoint/ Google Slides, Excel and Google Sheets
Ability to work collaboratively in diverse teams and dynamic environments, flexibility to adapt to new challenges and changes
