Passionate about marketing, you should be familiar with B2B buying cycles, customer journeys and personas. Having solid knowledge of short and long-form content types and multi-channels, especially digital and social media is a must. And if you have IT/technology marketing and/or ABM experience it would be the icing on the cake!
What You'll Do:
- Strategic B2B marketing consultancy, advice, and best practice recommendations
- Planning, direction and control of client programs and campaigns
- Leading client briefing meeting and workshops
- Brainstorming creative and messaging ideas
- Senior stakeholder relationship building and networking
- Account growth planning and execution
- Account reviews, performance assessments, value measurement and ROI
- Commercial forecasting, pipeline management, programme estimating, revenue
- recognition and utilization reporting
What You'll Bring:
- Sound understanding of the latest B2B marketing trends, challenges and opportunities
- Can confidently give strategic marketing advice
- Can demonstrate ability to win new business and grow existing client accounts
- Confident at senior relationship building and stakeholder management
- Strong business and commercial acumen
- Passionate about marketing excellence
