Account Executive

We're looking for a driven and relationship-focused Account Executive who thrives at the intersection of client management, creative strategy, and campaign execution. In this role, you will be the trusted partner to our clients - translating their goals into impactful, integrated campaigns across social media and influencer ecosystems.

From nurturing strong brand relationships to spotting upsell opportunities and ensuring campaigns deliver measurable results, you will play a key role in driving both client success and revenue growth.

What you will do:

• Arrange meetings and liaise with clients to understand their requirements and the brief
• Work closely with Sales and Account leads to craft creative and strategic proposals to secure new and recurring business opportunities
• Client follow up for proposal reviews and campaign confirmations
• Be a main point of contact for clients and working closely with the stakeholders to ensure that the campaigns run smoothly across all stages of the campaigns
• Support line manager / management in client management duties, reporting needs etc., where required maintains a clear account pipeline.
• Uses CRM diligently to update Management.
• In charge of the success of the campaigns and that they are delivered on time, and on budget, and up to client expectations
• Monitor and analyze campaign performance data to inform ongoing optimization efforts and strategic recommendations for clients, thereby improvising campaign performance such that it leads to client renewals
• Understand when to escalate to your senior managers when faced with challenges that you are unable to solve
• Foster rapport with clients and brands, sustaining relationships through regular meetings and communication in order to build trust
• Actively seek opportunities to drive new business, working closely with the Sales team, and be aware of up-selling opportunities when liaising with clients

The successful candidate should have:

• Minimum of 1 year of experience in account management in a social media agency or creative agency environment
• Bachelor's degree in marketing, advertising, or a related field
• Proven track record of building and maintaining strong client relationships
• Strong experience in developing and executing integrated influencer campaigns across SEA
• Passionate about pop culture, trends, content, KOLs and social media
• Strong understanding of social media metrics, benchmarks and analysis
• Strong written and verbal communication skills, with the ability to present and defend creative concepts and strategies
• Strong analytical skills and experience using data to inform and optimize campaign strategy
• Proven ability to work effectively in a fast-paced, deadline-driven environment
• A passion for staying up-to-date with industry trends, technologies, and best practices
• Fluent written and spoken English, a second Asian language would be an advantage

About TSL Media Group

TSL Media Group is Singapore's leading data-driven and content-led media tech collective, dedicated to connecting the world through a hyperlocal lens. With a team of over 200 talented individuals, the Group manages some of the region's most well-loved media brands, including TheSmartLocal, Must Share News, and Eatbook. Together, these platforms attract over 200 million annual pageviews and 200 million video views across websites and social media channels.

About Social Makers

Social Makers is a new integrated marketing service solution by TSL Media Group, built for brands that want more than just content. We go beyond branded content to deliver strategies and ideas that prioritise your communities and make an impact. From content creation, to community management, influencer collaborations to personalised events we help brands stay relevant and lead the conversation.

In a world where influence isn't bought, we're here to build it with you.

Built on an energetic and collaborative culture, TSL fosters a hybrid work environment to support employees in balancing professional and personal priorities, empowering them to thrive in a dynamic and fast-growing regional media landscape.

Why you'll love working with us:

Flex-Work Arrangements: We've got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.

Come As You Are!

We're all about celebrating what makes you uniquely youquirks, creativity, and all! Everyone gets a fair shot here, because equity isn't just a buzzword, it's how we roll. Different perspectives spark the best ideas, so we're building a team where every voice is heard, valued, and celebrated. Bring your whole selfwe can't wait to see what magic you'll create with us!