Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
Collect and analyze consumer and market insights and competition strategies to make recommendations to management
Drive new product launches and push growth on pillar products through promotional and advertising excellence, contribute to the growth of the respective brand in Travel Retail Asia Pacific
Implement new product launches on time in full and strive to maintain growth on pillar products
Propose and implement promotional and trade marketing plan for product(s)
Manage A&P budget for product(s) to maximize ROI
Ensure sales forecast accuracy for demand planning
Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Interact effectively with other departments (global brand team, sales, supply chain, finance controlling, training etc.) to support marketing objectives
Requirements
University graduated or above, preferable in Business, Marketing or related discipline
Minimum 6 relevant years of marketing experience
In-depth knowledge of beauty products/categories
Experienced in research and market data analysis
Experience in full 3-axis beauty portfolio management is advantageous
Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers
Good financial sense and good understanding of luxury service industry
Willing to learn, goal-oriented, able to work under pressure
Good communication and interpersonal skills
Fluent in English, bilingual (Mandarin) preferred for liaising with Chinese agencies & colleagues
