We're looking for a creative thinker with a strong instinct for performance-driven content to develop scroll-stopping ideas for mobile game advertising.

This role is not focused on video editing or production. Our creative pipelines, including AI-powered tools, support the execution process. Your focus will be on the thinking: coming up with compelling concepts, hooks, narratives, and creative angles that make people stop scrolling — and ultimately drive installs and conversions.

If you naturally think in ad ideas, creative variations, and ways to turn a game feature into a compelling story, we'd love to hear from you.

What You'll Do

Generate a high volume of creative concepts and ideas for short-form mobile game ads
Develop strong first 3-second hooks designed to capture attention and drive engagement
Translate gameplay features and mechanics into simple, compelling ad concepts
Develop creative angles, narratives, scripts, and briefs for production
Explore multiple creative variations around successful concepts and winning angles
Analyze trends, competitor creatives, audience behavior, and campaign performance to identify new opportunities
Work closely with User Acquisition (UA), Creative, and Marketing teams to test, iterate, and scale high-performing ideas
Continuously experiment with new formats, storytelling approaches, and creative trends

What We're Looking For

Strong creative instincts with a performance mindset — able to generate multiple ideas quickly while thinking about installs, conversions, and user acquisition outcomes
A strong understanding of short-form content, attention mechanics, and what makes users stop scrolling
Ability to turn game features and mechanics into audience-first stories and compelling ad narratives
Familiarity with TikTok-style, UGC, and performance-driven creative formats
Naturally curious, trend-aware, and constantly looking for new creative angles

Nice to Have

Strong interest in mobile games, with an understanding of player motivations, game mechanics, and gameplay loops
Previous experience in mobile gaming, advertising, User Acquisition, or performance marketing
Understanding of common mobile game advertising angles such as fail/win, challenge, progression, UGC, problem/solution, story-driven, and curiosity-driven concepts
Experience developing ad concepts, scripts, creative briefs, or short-form content

What Success Looks Like

This role is about balancing volume, creativity, and performance. We're looking for someone who can consistently generate strong ideas at speed and think beyond a single concept. You should be comfortable saying: Here are 10 different ways we could sell this feature.
Ultimately, success is measured not simply by views or impressions, but by how well your creative ideas translate into installs, conversions, and scalable performance.

How to Apply

A portfolio is optional, but strongly encouraged:

Ad concepts, scripts, or creative ideas
Creative briefs or campaign concepts
Rough drafts, storyboards, or early-stage thinking — polished production is not required
Personal content, such as YouTube, TikTok, or other short-form content
Examples of campaigns or creatives you've worked on

We care most about how you think, how you generate ideas, and how you approach creative problem-solving — not just how polished your final outputs look.

Creative Marketing (Mobile Game Ads)