Sony Electronics Singapore is seeking a strategic and commercially driven Head of Digital & Customer Marketing to lead the company's digital growth, customer engagement (CRM & loyalty), and e-commerce functions.

The role is accountable for establishing strategic direction, driving business performance, developing organisational capabilities, and ensuring effective execution through a team of specialists.

The role also serves as the local lead for digital transformation and customer technology initiatives, partnering closely with regional headquarters and cross-functional stakeholders to implement new systems, processes and capabilities that support Sony's evolving customer strategy.

What you will be doing

1. Strategy & Business Performance

Define the annual Digital, E-commerce and Customer Marketing strategy aligned with business objectives
Establish department priorities, KPIs and resource allocation plans
Own departmental performance across Digital Marketing, CRM, E-commerce & Product marketing — including sales, profit, traffic, acquisition, engagement and retention
Identify growth opportunities and provide strategic recommendations to senior management on market trends, customer behaviour and digital opportunities
Drive a performance and accountability culture, underpinned by regular business reviews and reporting to local senior management and regional headquarters.

2. Team Leadership & Capability Development

Lead and develop a multidisciplinary team across Digital Marketing, E-commerce, CRM & Loyalty and Product Marketing (only selected DTC exclusive categories)
Provide coaching, guidance and decision-making support to team members
Establish clear roles, responsibilities and development pathways
Foster collaboration, innovation and continuous improvement within the team

3. Stakeholder & Cross-Functional Management

Serve as the primary lead between local business teams and regional headquarters on customer and digital initiatives
Align priorities across Product Marketing, Sales, Sony Store, Customer Service and external partners
Facilitate decision-making and resolve cross-functional challenges that impact business performance
Ensure local market requirements are represented in regional and global discussions

4. Digital Transformation & Operational Excellence

Act as the local business owner for customer marketing systems, platforms and transformation initiatives
Lead the evaluation, implementation and adoption of new customer engagement, loyalty and marketing technology solutions
Establish governance frameworks, operating procedures and performance standards across the department
Champion process improvement, automation and data-driven decision making
Oversee risk management, compliance, escalation management and operational issue resolution

5. Product Marketing — PlayStation, Reon & Xperia

Provide oversight for go-to-market and in-store marketing execution for PlayStation, Reon and Xperia categories, sold exclusively through Sony Store

6. Success Measures

Achievement of Digital, CRM, E-commerce & Product Marketing KPIs
Customer acquisition and retention growth
Revenue & profit contribution from e-commerce channels
Successful implementation of transformation initiatives
Team engagement and capability development
Operational efficiency improvements
Stakeholder satisfaction and cross-functional alignment