Company Description Vicinity is a creative company that brings together video, social media, design, and events to produce work rooted in people and community. The team focuses on amplifying real human stories that resonate with audiences and carry meaningful impact. Vicinity aims to inspire and empower the next generation of creators across the region through authentic, story-driven content. Joining Vicinity means collaborating with a diverse group of creatives who value connection, purpose, and innovation in digital storytelling.
Role Description The Social Media Strategist and Account Lead is a full-time, on-site role based in Singapore. This role is responsible for developing and executing social media strategies across platforms, including planning content calendars, optimizing posts, and monitoring performance metrics. Day-to-day tasks include managing client accounts, leading communication with stakeholders, coordinating content production with internal teams, and overseeing campaign timelines and deliverables. The role also involves identifying audience insights, refining brand messaging, and ensuring that social media initiatives align with overall marketing and business objectives. The Account Lead will guide reporting, propose improvements based on analytics, and support new business opportunities by contributing strategic ideas and presentations.
Qualifications

Strong social media marketing and social media optimization (SMO) skills, with experience managing brand presence across multiple platforms.
Excellent communication and public relations abilities, including client-facing communication and stakeholder management.
Proficiency in content strategy, including audience analysis, platform-specific planning, and campaign development.
Experience with social media analytics tools, performance reporting, and data-driven decision-making.
Ability to lead accounts, coordinate cross-functional teams, and manage multiple projects and deadlines.
Background in marketing, communications, media, or a related field; agency or brand-side experience is an advantage.
Strong organizational skills, attention to detail, and a proactive approach to problem-solving.
Familiarity with video, design, and event-driven content is beneficial, along with an interest in storytelling and community-focused work.