About BMW Group

As the world's leading premium brand for cars, we of course also want to be the leading brand for ambitious, passionate, talented, open minded, and creative employees. For us to continue developing successfully we invest in the most important thing – people that make BMW better and create goals and shared values that contributes to an engaged and positive corporate culture.

MINI has a history of reinventing itself – but has never lost sight of its heritage and tradition. Its constant evolution and role as a trend-setter have earned it a huge global fan base. MINI is more than just a car—it is a global icon of creative urban living. As part of the BMW Group, we are driven by innovation, sustainability, and a culture that embraces change as a new opportunity. We focus on creating emotional connections through premium mobility, combining iconic design with forward-thinking digitalization and electrification.

MINI Regional Marketing Specialist (1-Year Renewable Contract)

Responsibilities

Support the Regional Marketing Manager (50%):

Oversee 360-degree Holistic Marketing Campaigns for Product and Brand Communications, including performance monitoring across 7 markets covered in East Asia region.
Campaign Management: Support to ideate and manage regional campaigns.
Activity management: Approval of market activities based on CI guidelines, create briefs for artworks.
Social Media: Approval of content calendar.
Website: Oversee markets on new website creation, campaign management, web analytics, reporting, ecommerce, site maintenance and new product pages.
Media Planning: Support to create integrated online media strategy and campaigns, display, SEM, retargeting. Identify new media communications platforms and evaluate media opportunities.
CRM: Support Salesforce campaign setting and tracking. Reporting included.
Event management and BTL support: assist with adhoc projects/ conference.
Market Steering: Review market activities and marketing calendar, ensure up-to-date content on all communication channels.
Agency Steering: Proactive agency steering for above tasks.

Administrative Tasks (50%):

Budget tracking and dealer claims processing, marketing invoice processing, invoice tracking, usage of SAP for end-to-end process of vendor/invoice payment.
Filing/ organizing and archiving of documents.
Creation of presentations and reports, charts, and any required decks/ materials for marketing.
Setting routine meetings with markets and agencies.

Qualifications

Relevant degree education with at least 3 to 5 years experience in marketing, digital, and or regional steering positions.
Must be organized and comfortable with administrative tasks, must enjoy organizational tasks with diligence, comfortable working with numbers and attention to detail.
Regional marketing steering, CRM, CMS, IT infrastructure related experience are a plus.
Strong verbal and written communication skills in English to effectively collaborate with regional stakeholders, agencies, and business partners..
Understanding of general brand or marketing communications tactics.
Strong interpersonal and project management skills.
Strong team player with the ability to collaborate effectively across regional teams, markets, agencies, and cross-functional stakeholders.