About MEXC

Founded in 2018, MEXC is a global cryptocurrency exchange serving millions of users worldwide. We are committed to building a secure, efficient, and accessible platform for digital asset trading.

MEXC is known for offering some of the lowest trading fees in the market, deep liquidity across a wide range of assets, and fast access to trending tokens. Our platform provides a comprehensive suite of services including spot trading, derivatives, staking, and other digital asset products designed for both retail and institutional users.

Built on high-performance infrastructure and a user-first philosophy, MEXC delivers fast execution, strong market depth, and a seamless trading experience for global users.

At MEXC, we believe the best platforms are built through constant improvement and open collaboration. We value direct communication, practical thinking, and individuals who take ownership of their ideas. Teams are encouraged to share insights, challenge assumptions, and contribute to how the platform evolves.

As the digital asset industry continues to evolve, we remain focused on innovation, transparency, and global expansion while building a trusted platform for the next generation of financial technology.

Key Responsibilities

Develop and execute global brand advertising strategies to enhance the company's brand visibility and user mindshare on a global scale.
Plan and manage the overall brand-oriented advertising channels, including but not limited to Google, Meta, YouTube, Twitter (X), DSP, and various brand exposure channels, building an efficient global delivery matrix.
Formulate and continuously optimize brand communication strategies and delivery structures, balancing brand exposure, user cognition, and conversion effects to achieve dual improvement of brand value and business objectives.
Adopt a data-driven approach to evaluate brand advertising performance, continuously monitor, analyze and optimize ad performance based on core indicators such as impressions, CTR, brand search volume, and conversion efficiency.
Deeply understand the brand advertising mechanisms and review rules of various ad platforms to ensure compliant and stable ad launch, while improving the communication penetration of brand content.
Collaborate closely with regional teams and country markets to develop localized brand communication strategies, focus on breaking through core markets, and enhance regional brand influence.
Coordinate with design, content, brand, public relations and data teams to continuously optimize ad materials and brand expression, ensuring the consistency of the global brand image and maximizing communication effects.
Keep abreast of industry trends and competitor dynamics, output professional brand insights and strategic recommendations, continuously iterate brand strategies, and enhance the company's core brand competitiveness.

Requirements

3+ years of relevant experience in brand advertising, brand marketing or integrated marketing, with priority given to candidates with experience in the Internet or technology industry.
Priority will be given to candidates with experience in Fintech or digital technology, who are familiar with the industry media ecosystem and brand communication logic.
Proficient in the characteristics of mainstream advertising channels, including social media, video platforms, DSP and various brand exposure resources, with the ability to integrate and optimize channels.
Skilled in brand advertising strategies, delivery techniques and optimization methods on mainstream platforms such as Google, Meta and YouTube, and able to independently complete the entire delivery process management.
Have an understanding of the combination of brand communication and effect conversion, and be able to find the optimal balance between brand exposure, user cognition and business conversion.
Strong data analysis ability, proficient in using data analysis tools, able to evaluate brand advertising performance based on data insights and output implementable optimization strategies.
Good aesthetic literacy and content judgment ability, able to put forward professional optimization suggestions on ad materials, brand visuals and copy expression, in line with the brand tone.
Excellent cross-team communication, collaboration and project promotion ability, able to efficiently coordinate resources in multi-team collaboration scenarios and promote the landing of brand projects.
Strong execution and independent work ability, able to proactively promote work in complex environments, respond to various unexpected problems, and ensure that projects achieve expected goals.
Strong interest in digital technology and blockchain, willing to continuously pay attention to industry trends, take the initiative to learn new knowledge and skills, and adapt to the fast-paced development of the industry.

Why Join Us

At MEXC, we believe people do their best work when they are trusted with real responsibility and given the freedom to grow.

• Ownership & Initiative – We encourage individuals to take initiative, lead projects, and contribute ideas that help shape how we build and improve the platform.

• Learning Culture – We regularly organize internal training programs, knowledge-sharing sessions, and learning initiatives where team members can both develop new skills and share their expertise with others.

• Ideas That Matter – New ideas are welcomed and discussed openly. Team members have a real voice in shaping which proposals move forward, and meaningful contributions are recognized and rewarded.

• Room to Grow – As a rapidly expanding global exchange, roles evolve quickly and individuals often have opportunities to expand their scope and take on greater responsibilities.

• Global Collaboration – Work with colleagues across different regions and cultures while contributing to a platform used by millions of users worldwide.

Brand Advertising Manager