We're looking for a creative thinker who can come up with scroll-stopping ideas for mobile game ads.

This role isn't about video editing or production — our pipelines (including AI tools) handle execution Your focus is simple: come up with compelling concepts, hooks, and narratives that drive installs.

If you naturally think in ad ideas, variations, and what makes people stop scrolling, we'd love to hear from you.

What You'll Do

Generate a high volume of ad ideas for short-form creatives
Craft strong first 3-second hooks to capture attention
Turn gameplay into clear, engaging ad concepts
Write simple scripts / briefs for production
Create multiple variations of winning ideas
Analyze trends, competitors, and performance to iterate
Partner with UA & creative teams to scale what works

What We're Looking For

Strong creative instincts with a performance mindset — able to come up with multiple ideas quickly, while keeping outcomes like installs and conversions in mind (not just visual appeal or impressions)
Deep understanding of short-form content & attention mechanics
Ability to turn features into audience-first narratives
Clear, structured thinking (clarity > polish)
Familiar with TikTok-style / performance-driven creatives
Curious, trend-aware, and idea-driven

Nice to Have

Strong interest in mobile games, with an understanding of player motivations and gameplay loops
Experience in mobile games or performance marketing
Understanding of common ad angles (fail/win, UGC, story-driven, etc.)
Familiarity with GenAI video tools / AI creative workflows

What Success Looks Like

This is a role that balances volume and quality
We value people who can consistently generate lots of ideas quickly
You should be able to say: Here are 10 different ways to sell this feature
Success is ultimately measured by how well your ideas translate into installs and conversions, not just views or impressions

How to Apply

Sharing a portfolio or examples of your work is optional, but we strongly encourage it if you have any.

You may include:

Ad concepts, scripts, or creative ideas
Rough drafts or early-stage thinking (polish is not required)
Personal content (e.g. YouTube, TikTok, etc.)
We care most about how you think, not just polished outputs.

Creative Strategist (Mobile Game Ads)