We are seeking a senior qualitative research and consulting leader to help drive the next phase of our qualitative consulting practice across APAC. This is a high‑visibility regional role that partners closely with regional qualitative leaders and in‑market teams to deliver strategic, multi‑market qualitative engagements and elevate how insight is generated, synthesised, and activated. The focus goes beyond research execution into storytelling, sense‑making, workshopping, co‑creation, and solutioning, ensuring insights translate into action.

Responsibilities

1. Qualitative Consulting & Practice Development

Partner with regional qualitative leaders to advance the APAC qualitative consulting practice
Shape and embed best practices in consulting‑grade qualitative design, synthesis, and storytelling
Serve as a senior thought partner and advisor on complex or high‑stakes client engagements
Help define and execute the regional qualitative consulting strategy, including new offers and ways of working

2. Multi‑Market Consulting

Partner with in‑market teams to design, lead, and support high‑impact, multi‑market qualitative studies
Take responsibility for cross‑market synthesis, ensuring local nuance is translated into regional insight
Elevate consistency, rigour, and strategic value of qualitative outputs across markets
Support markets on engagements that require senior‑level framing, storytelling, and client influence

3. Convergence Lead: Qual, Quant & AI‑Enabled Methods

Lead qual-quant convergence on strategic studies, ensuring qualitative insight is anchored in broader data signals
Integrate AI‑supported qualitative methods responsibly
Act as a bridge between methodological innovation and real consulting value

4. Insight Activation, Workshopping & Co‑Creation

Translate insights into clear implications and actions, not just findings
Design and facilitate client and internal activation workshops
Partner with leaders to help shape products, solutions, and activation roadmaps

5. Storytelling, Enablement & Capability Building

Set standards for storytelling quality - narrative logic, clarity, and impact
Coach and enable market teams on:
Consulting‑grade storytelling
Multi‑market synthesis
Activation‑led qualitative delivery
Contribute to internal training and capability initiatives across APAC

6. Stakeholder Visibility

Represent qualitative thinking with credibility in senior client forums and regional discussions
Act as a connector-aligning people, markets, and thinking across the region

Qualifications

10+ years of qualitative research experience, with strong multi‑market APAC exposure
Proven background in consulting‑led qualitative work, not just research delivery
Track record of acting as a trusted advisor to senior clients and internal stakeholders

Technical & Consulting Expertise

Deep qualitative expertise across classic and new qual methods
Strong experience in cross‑market synthesis and insight storytelling
Practical experience AI‑enabled research methods
Hands‑on experience in workshopping, facilitation, and co‑creation

Mindset & Capabilities

Strong consulting mindset: strategic, commercial, outcome‑oriented
Comfortable operating at both thinking and delivery level
Influences across markets without formal authority
Clear, confident communicator who can simplify complexity
Energised by building, shaping, and evolving a practice

Qualitative Consulting Associate Director SEA MT