Job Overview

The Enterprise Sales Director – APAC is a results-driven hunter with a proven track record of exceeding quota in enterprise SaaS sales. The ideal candidate has experience selling to large hotel groups and hospitality brands across Asia, is highly organized, thrives in a fast-paced environment, and is passionate about driving digital transformation in the hotel industry. This role is responsible for new business acquisition and strategic growth across APAC (excluding Australia/New Zealand) for Cendyn's solutions.

Job Responsibilities

The Enterprise Sales Director will develop and execute a territory sales plan focused on securing new enterprise customers and expanding business within existing accounts. The individual will maximize every sales opportunity and consistently achieve quota for the assigned APAC territory. We are looking for a doer with a proven ability to manage complex sales cycles, present Cendyn solutions via online demos, and represent the company at major APAC hospitality trade shows, conferences, and association events. This position will primarily sell to hotel chains, management companies, ownership groups, and hospitality brands.

Essential Functions

Develop and execute a comprehensive territory sales plan for selling Cendyn's cloud-based software and services within APAC
Build and maintain a robust enterprise pipeline targeting hotel groups, brands, and ownership companies

Review and analyze market data to identify strategic targets
Drive proactive prospecting, cold calling, and lead generation
Respond promptly to inbound leads

Apply a consultative sales approach to uncover needs, overcome objections, and deliver tailored solutions
Navigate complex decision-making processes, timelines, and stakeholder mapping
Build strong, long-term relationships with key decision-makers and influencers
Prepare and deliver compelling sales presentations and proposals
Identify upsell opportunities within existing enterprise accounts
Negotiate and prepare contracts, ensuring compliance with legal and commercial terms
Consistently achieve assigned sales quota
Represent Cendyn at major APAC trade shows and industry events
Maintain accurate records of all sales activity in Salesforce, adhering to SOPs
Collaborate with Marketing to implement regional campaigns and enhance brand visibility
Partner with Project Management and Account Management teams for smooth onboarding and account growth
Maintain deep knowledge of Cendyn's product portfolio, pricing, and policies
Stay informed on industry trends, competitive landscape, and emerging opportunities

Interaction

This position involves daily interaction with customers, internal teams, and cross-functional departments. Engagement will often be with senior and executive-level stakeholders both internally and externally.

Job Requirements

Education: Bachelor's degree or equivalent business experience
Experience:

Minimum 7+ years in enterprise SaaS sales, preferably in hospitality technology
Proven success selling to hotel groups, brands, and ownership companies across APAC
Strong track record of managing and closing complex, multi-stakeholder deals

Skills:

Exceptional consultative selling, negotiation, and relationship management skills
Ability to thrive in a fast-paced, multi-tasking environment
Proficiency in Salesforce and Microsoft Office Suite

Other:

Ability to travel extensively across APAC (up to 50%)
Language Requirements:

Fluent in English (required)
Proficiency in Mandarin strongly preferred for Greater China
Additional APAC languages such as Japanese, Korean, or Thai are a plus

Expected Competencies

Relationship Building: Builds effective relationships through positive communication that influences others toward achieving objectives
Customer Focus: Passionately meets or exceeds customer expectations through listening and understanding
Managing Complexity: Works effectively in a diverse, changing environment and adapts well to change
Goal Setting & Planning: Achieves results through quality planning and decision-making
Business Management: Effectively manages business processes and evaluates performance
Professional Attitude: Demonstrates a proactive, get it done mindset

Work Environment

This is a remote role based in APAC, requiring a high degree of discipline and self-motivation.

EEO Statement

Cendyn provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Cendyn complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Cendyn expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Cendyn's employees to perform their job duties may result in discipline up to and including discharge.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Enterprise Sales Director APAC