We are looking for a dynamic individual to join our Product Marketing team at Sony Electronics. You will be responsible for managing the full product life cycle and marketing activities of your assigned category in Singapore to drive product market share growth.

What you will be doing

Manage Product Life Cycle that includes new product launch timing and product launch pricing in Singapore
Understanding competitive landscape and price bands, addressable market size and formulating a superior product portfolio as well as marketing strategies to ensure market share gains and increased profitability
Explore business opportunities by analysing market trend, sales data and price analysis
Responsible for the full range of marketing activities in Singapore
Develop and execute effective marketing campaigns and promotions
Responsible for creation of ATL/BTL materials
Responsible for sales budgeting, sales forecast, fund support and inventory management
Business expansion via channel analysis, account expansion programs and meetings with distributors

What you should have

Bachelor's degree, or equivalent, preferably in marketing/business
At least 2 years relevant experience in a Marketing/Sales role in the consumer industry preferred
Strong proficiency in Microsoft Excel (eg. Pivot tables) and PowerPoint
Proven analytical ability with strong attention to detail
Be able to prioritise multiple demands simultaneously
Strong interpersonal and written communication skills, including ability to conduct presentations in public and addressing audiences regarding the presentation of analytics or capabilities of team member

What will help you succeed

Passionate and willing to learn; a team player
Ability to exercise influence over people
Self-starter, with ability to work under pressure and to meet deadlines
Passionate & knowledgeable about photography/videography preferred.
Relevant past experience in the field of Digital Imaging industry, if any.

Benefits you will have

Flexible work arrangement (because we understand Life happens)
Comprehensive medical benefits (including physical health screenings and term life insurance benefits)
AWS and variable bonus
Special staff purchase rates
Flexible benefits (so you can claim for that staycay or gym membership you've been eyeing)
Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice
Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones)
Wellness activities to promote healthy lifestyles
Curated training programmes to encourage continuous professional development

At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose – fill the world with emotion, through the power of creativity and technology.

Product Marketing Executive (Digital Imaging)