Position

To strengthen FENDI's brand awareness across Southeast Asia through impactful marketing and communications initiatives, with a primary focus on high-profile events, alongside PR, media, and cross-functional brand support.

Reporting to the Assistant Manager, Marketing & Communication, SEA and Australia, the Senior Specialist, Marketing and Communications, SEA will support the development and implementation of brand-building initiatives across the region, ensuring alignment with global brand guidelines and local business objectives.

Job Responsibilities

Marketing

Support and execute marketing and communications activities across Southeast Asia in line with brand objectives and regional priorities.
Prepare event proposals, marketing plans, and budget forecasts for campaigns and activations, with a strong focus on events-led strategies.
Monitor and manage marketing budgets for assigned projects, ensuring cost efficiency and effective allocation of resources.
Coordinate closely with cross-functional teams including Merchandising, Retail, Visual Merchandising, and Omni-channel to ensure integrated campaign execution.
Track competitor marketing and communications activities and provide market intelligence and insights to support planning.

Public Relations

Build and maintain strong relationships with key press, media, KOLs, celebrities, and relevant stakeholders across SEA, leveraging these connections to maximize event publicity.
Support the development and execution of PR and KOL strategies to enhance brand visibility and storytelling, integrating PR efforts seamlessly with event narratives.
Manage KOL and celebrity engagement, including coordination, seeding, event appearances, and follow-up.
Assist in negotiating and implementing media partnerships to amplify brand campaigns and key messages, especially for event promotion and post-event coverage.
Oversee sample buys, and inventory management for PR activities, ensuring timely support for all event requirements.
Collaborate regularly with HQ marketing team on campaign updates, reporting, and alignment on regional communication priorities.

Event Management

Support the conceptualization, planning, and execution of product launches, exclusive PR events, client activation, and impactful in-store experiences, ensuring each event aligns perfectly with brand guidelines and key business objectives.
Manage all aspects of event production from vendor selection, negotiation, and contract management to logistics, scheduling, and on-site coordination.
Develop comprehensive event timelines, budgets, and detailed project plans to ensure successful and timely delivery of all events.
Liaise with internal stakeholders, external vendors, creative agencies, and venue partners to ensure smooth event delivery.
Conduct thorough post-event analysis, including ROI assessment, attendee feedback, media coverage, and budget reconciliation, providing actionable insights for continuous improvement.

Profile

Degree in Marketing, Communications, Business, or a related discipline.
Minimum 3-5 years of relevant experience in marketing and communications, with a significant portion dedicated to luxury event planning and execution.
Experience in luxury retail, or premium lifestyle brands is preferred.
Strong understanding of integrated marketing communications, PR, media planning, and particularly, a deep expertise in large-scale event management.
Proven ability to manage multiple projects simultaneously in a fast-paced environment
Able to work independently with strong ownership
Proactive, creative and solutions-oriented, with a flair for creating memorable brand experiences.
Strong interpersonal and communication skills, with the ability to manage both internal and external stakeholders professionally.
Proficient in Microsoft Office, especially Excel (for budgeting and tracking) and PowerPoint (for proposals and post-event reports).