Digital Marketing Strategy & Campaign Management

. Develop and execute APAC digital marketing strategies aligned with growth objectives.

. Plan and optimize regional digital campaigns across countries and target markets.

. Promote digital marketing best practices and support local campaign execution.

. Ensure consistent customer journeys and engagement across channels.

Marketing Automation & Social Media Management

. Key user for Salesforce Pardot (Marketing Cloud Account Engagement).

. Serve as the regional lead and key user for Sprinklr.

. Drive and monitor regional social media strategy, governance, and performance.

. Support local teams to improve engagement, content quality, and channel effectiveness.

Performance Marketing & Paid Media

. Oversee APAC performance marketing and paid media initiatives.

. Develop and drive audience targeting, lead generation, measurement, and campaign optimization lead generation strategies.

. Identify new opportunities to increase digital reach, customer acquisition, and marketing effectiveness.

AI-Driven Marketing Innovation & Capability Building

. Drive marketing efficiency through AI-powered tools and digital solutions.

. Facilitate workshops, training, and knowledge-sharing to build digital and AI capabilities.

. Develop best practices and guidance for responsible AI use in marketing.

INTERNAL Analytics & Digital Insights

. Track, analyze, and report digital marketing performance across channels.

. Develop KPI dashboards and performance reports for regional stakeholders.

. Use data insights to drive continuous improvement and recommendations based on behavior, results, and market trends.

Internal Communications & Regional Events

. Support regional internal communications, newsletters, engagement campaigns, and digital content distribution.

. Coordinate technical setup and digital experience for Townhalls, hybrid events, webinars, and virtual meetings.

. Partner with business units and local teams to amplify launches and strategic campaigns.

Qualifications & Experience Education

. Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.

Experience

. Minimum 5 years of experience in digital marketing, marketing automation, performance marketing, or regional marketing with proven track record. Experience in B2B marketing is advantageous.

. Proven experience managing digital campaigns across multiple channels and markets.

. Hands-on experience with marketing automation and social media platforms, ideally Salesforce Pardot and Sprinklr.

. Strong understanding of paid media, lead generation, and performance marketing.

. Experience facilitating virtual workshops, hybrid events, webinars is an added advantage.

. Digital agency background or media agency collaboration experience is a plus.

Interested candidates, please email your resume to [HIDDEN TEXT]

Anna See Sing Yee

CEI Reg R25157535

Recruit Express Pte Ltd

EA License No: 99C4599

We regret that only shortlisted candidates will be contacted

Digital Marketing Manager (B2B, Speciality Chemicals) ESY