Assistant Sales& Marketing Manager

Job Description

Overview

Gateway Arts is committed to building a vibrant arts community on positive values and creating meaningful works that positively impact society.

We are looking for a highly driven, commercially minded and results-oriented Assistant Sales & Marketing Manager to manage the Sales & Marketing team under the supervision of the Company Manager and the strategic direction of the Executive Director. The successful candidate will drive ticket sales, audience development and integrated marketing campaigns that support Gateway Arts strategic objectives.

This role offers opportunities for professional growth and expanded leadership responsibilities as Gateway Arts continues to grow.

The ideal candidate has a proven track record in sales and marketing, and campaign management skills, and a passion for the performing arts. If you thrive in a fast-paced environment and enjoy delivering measurable results, we would love to hear from you.

Duties & Responsibilities

Sales Leadership

. Manage the Sales & Marketing Team to achieve ticket sales, audience development and assigned revenue targets across all productions, programmes and organisational initiatives.

. Develop and implement sales strategies, pricing, promotional campaigns and partnership initiatives tomaximise ticket sales, audience growth and customer retention.

. Monitor sales performance,analyse customer and campaign data, forecast trends and implement timely actions to optimise results.

. Build and maintain relationships with schools, corporates, community organisations and strategic partners to increase institutional and group bookings.

Marketing Strategy &Campaign Management

. Develop and manage integrated sales and marketing plans aligned with organisational objectives andrevenue targets.

. Oversee the planning and execution of multi-channel marketing campaigns across digital, social media,EDMs, advertising, publicity and partnerships.

. Manage campaign budgets, timelines, KPIs and post-campaign evaluations to ensure effective delivery and continuous improvement.

Brand, Digital Marketing& Communications

. Strengthen Gateway Arts brand through compelling marketing communications and audience engagement.

. Oversee the development of marketing collateral, digital content, publicity materials, videos and other marketing communications, ensuring consistency with Gateway Arts brand,messaging and visual identity.

. Manage the organisation's website, social media platforms and digital marketing initiatives to increase audience engagement and online ticket conversions.

Audience Development &Partnerships

. Lead CRM and audience development initiatives to grow Gateway Arts patron database and improve audience retention.

. Oversee market research,audience insights and competitor analysis to support strategic planning.

. Manage relationships with PR agencies, media partners, key opinion leaders (KOLs) and other external stakeholders to maximise publicity, media coverage and audience reach.

. Perform other duties and undertake special projects as assigned by the Company Manager or the Executive Director.

Requirements

. Degree in Marketing, MassCommunications or a related discipline.

. At least 6 years ofrelevant experience in sales, marketing or marketing communications, preferably in the arts, entertainment or lifestyle sectors.

. Proven track record of achieving sales, revenue and audience growth targets.

. Strong digital marketing,campaign management and audience development skills.

. Strong analytical,organisational and project management skills.

. Excellent communication,copywriting and presentation skills.

. Creative, proactive,commercially minded and results driven.

. Good knowledge of Singapore's arts and culture sector is an advantage.

. Proficient in Microsoft Office applications experience with Adobe Creative Suite or Canva is anadvantage.

. Willingness to work evenings, weekends and Public Holidays when required.