Role Purpose

The Sales Development Lead is responsible for building, scaling and running LionsBot's SDR engine across inbound qualification, outbound prospecting, dealer recruitment, event follow-up, opportunity definition, and sales handover, across AMER, EMEA and APAC.

This is a senior hands-on role for someone who can set the operating rhythm, enforce HubSpot and Klenty discipline, qualify customer and dealer opportunities properly, and ensure every prospect is routed to the right next step. For dealer opportunities, the Sales Development Lead is expected to qualify, progress, and close suitable dealer prospects within LionsBot's agreed commercial framework. For end-customer opportunities, the Sales Development Lead should own the opportunity until the need, use case, site fit, timeline, decision process, and commercial next step are clearly defined, before handing over to the relevant Regional Sales or Management owner.

Key Responsibilities

• Own the SDR operating model across inbound leads, outbound prospecting, dealer recruitment, end-customer qualification, event follow-up, callback, nurture, and post-appointment follow-up.

• Build, manage, and continuously improve SDR playbooks, Klenty cadences, reply triage logic, no-reply routing, callback follow-up, nurture rules, and sales handover workflows.

• Engage inbound customer and dealer leads quickly and professionally, qualifying fit, need, urgency, budget, decision process, dealer suitability, region, next action, and commercial readiness.

• Execute outbound prospecting to target customer accounts, facility management personas, cleaning contractors, building owners, dealers, distributors, and relevant channel partners.

• Own dealer opportunities from first contact through qualification, commercial discussion, starter package alignment, management escalation where required, and close within the agreed dealer recruitment process.

• Own end-customer opportunities until the opportunity is properly defined, including facility type, cleaning area, pain point, current cleaning method, automation fit, timeline, decision-maker, budget indication, local dealer/sales ownership, and next commercial action.

• Hand over end-customer opportunities to Regional Sales or Management only when there is a clearly defined opportunity, complete qualification notes, and a meaningful next step such as demo, site assessment, pricing discussion, proposal, or management meeting.

• Partner with Marketing, Regional Sales, Sales Operations, and data/AI team to turn campaign lists into clean, usable, well-prioritised SDR outreach streams and develop automated workflows.

• Maintain strict HubSpot and Klenty hygiene, including lead stream, lead status, prospect type, region, reply disposition, qualification notes, callback date, meeting details, opportunity definition, handover notes, disqualification reason, and next action.

• Ensure prospects are routed correctly when they reply, do not reply, ask for information, request a callback, are not qualified, are the wrong contact, or are ready for sales handover.

• Personalise messaging for customer and dealer audiences, articulating LionsBot's robots, software, dealer opportunity, and business outcomes in a simple, credible, and commercially relevant way.

• Prepare high-quality handovers to Sales or Management, including meeting recap, prospect context, qualification summary, pain points, urgency, blocker, deck/package sent, and recommended next step.

• Monitor campaign quality and frontline market signals, including objections, competitor mentions, territory feedback, pricing concerns, dealer-fit issues, data quality gaps, and common customer pain points.

• Provide weekly SDR reporting on enrolled prospects, replies, positive replies, dealer opportunities progressed, dealer opportunities closed, end-customer opportunities defined, meetings booked, meetings held, sales handovers, callbacks, nurture, and disqualification reasons.

• Coach SDRs on qualification standards, call discipline, CRM updates, cadence execution, dealer qualification, and professional prospect handling.

Required Qualifications

• Diploma or bachelor's degree in business, marketing, communications, sales, or a related field preferred.

• 5-7 years of experience in SDR, inside sales, business development, sales operations, channel development, dealer development, or outbound prospecting roles.

• Prior experience leading SDR workflows, coaching regional SDRs, managing sales cadences, or setting up outbound/inbound prospecting processes.

• Strong experience with CRM systems, preferably HubSpot, with the discipline to maintain clean lead statuses, qualification notes, lifecycle stages, activity tracking, and handover quality.

• Experience using sales engagement tools such as Klenty, Outreach, Salesloft, Apollo, LinkedIn Sales Navigator, dialers, or similar platforms.

• Strong verbal and written English communication skills, with the ability to engage prospects professionally across different countries, cultures, and time zones.

• Ability to qualify both end-customer opportunities and dealer/distributor prospects using structured discovery questions.

• Commercial maturity to progress dealer discussions, identify serious channel partners, manage objections, and close suitable dealer opportunities within an agreed framework.

• Strong judgement in knowing when to continue chasing, when to nurture, when to disqualify, when to close a dealer opportunity, and when to escalate an end-customer opportunity to Sales or Management.

• Process-driven, organised, resilient, proactive, and comfortable operating in a fast-paced scale-up environment.

Preferred Experience

• Experience in B2B technology, robotics, automation, industrial equipment, cleaning solutions, facilities management, SaaS, channel sales, or distributor-led markets.

• Experience supporting regional or international sales teams across APAC, Europe, Middle East, or global markets.

• Familiarity with dealer recruitment, distributor qualification, channel development, reseller onboarding, or partner pipeline building.

• Experience managing early commercial conversations, not just booking meetings.

• Experience working with AI-assisted lead generation, prospect research, list validation, data enrichment, or sales intelligence tools.

• Understanding of compliance-conscious prospecting, including unsubscribe handling, suppression lists, data hygiene, and responsible outreach practices.

*only shortlisted candidate will be notified

Sales Development Representative Manager

Senior Sales Development Representative