Job Title

Senior Creative Copywriter

Job Description

We're IG Group. We are FTSE100 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

We are hiring in Bengaluru, for a Senior Creative Copywriter to lead creative copywriting strategy and craft compelling, on-brand copy that engages customers, simplifies complex financial concepts, and drives action across all marketing touchpoints.

Key Responsibilities

Develop copy strategy and creative concepts across all marketing channels
Write clear, persuasive copy for campaigns, email, social media, website, and app
Mentor copywriting team and elevate quality and consistency of brand voice
Translate complex financial information into accessible, engaging content
Collaborate with designers and strategists to develop integrated creative concepts
Adapt tone and messaging for different audiences, markets, and product types
Participate in creative brainstorming and campaign development
Ensure all copy adheres to brand guidelines and regulatory requirements

Requirements

5-7+ years copywriting experience in advertising, marketing, or financial services
Excellent portfolio demonstrating range across channels and formats with strong conceptual thinking
Proven ability to write compelling copy for different customer segments and experience levels
Strong headline and conceptual thinking skills with demonstrated campaign development experience
Advanced understanding of digital-first content and platform-specific writing requirements
Experience with regulated copy and compliance review processes in financial services
Strong collaborative skills and ability to work across design and strategy teams
Demonstrated ability to develop copy strategy and creative concepts
Adaptability to work across B2C and B2B contexts
Strong leadership capability with proven ability to mentor and develop copywriting talent
Brainstorming and creative development experience
Knowledge of brand guidelines and regulatory compliance requirements

Number of openings

1