Job Purpose

The Head of Boutique (HOB) is a pivotal leader for the Watches & Fine Jewelry (WFJ) business within the Fashion and WFJ Boutique network in Singapore and a true Brand Advocate for CHANEL.

This role embodies the CHANEL difference by delivering exceptional retail leadership and cultivating a boutique environment that reflects the brand's values. Acting as a strategic business partner, the Head of Boutique bridges operational needs between the boutique and the corporate office, ensuring alignment, excellence, and innovation.

Vision

To be the ultimate house of luxury-defining style and inspiring desire, now and forever.

Mission

The WFJ HOB is entrusted to inspire and lead the matrix boutique teams, drive a clienteling strategy that deepens relationships with top clients, expands WFJ opportunities across Fashion clienteles and travelling clients and ensures every client touchpoint reflects CHANEL's service standards.

Leading the regional WFJ flagship boutique, which is adjacent to the regional Fashion flagship Boutique in an iconic location in Singapore, the WFJ HOB is responsible for driving business growth and executing strategic objectives for WFJ Core product categories and High-end Jewelry leveraging the robust retail ecosystem with Fashion.

In close partnership with the adjacent Fashion and Fragrance & Beauty boutique, the WFJ HOB fosters a unified One House commitment, ensuring a seamless and elevated experience for every client. The role also upholds the highest standards of image within the boutiques and demonstrates a strong commitment to the personal and professional development of all team members.

Impact You Can Create in the Role:

Brand Stewardship
Champion CHANEL's image through impeccable visual merchandising, boutique upkeep, and team grooming.
Act as a brand ambassador while fostering strong relationships with landlords, media, and local authorities.

Inspirational Leadership
Motivate and develop the boutique team by aligning them with CHANEL's vision.
Lead by example, coach consistently, and cultivate a high-performance culture through clear communication, regular feedback, and strategic talent development.

Client-Centric Excellence

Drive a clienteling strategy that deepens relationships with top clients, expands WFJ opportunities across Fashion clienteles and travelling clients, and ensures every client touchpoint reflects CHANEL's service standards. Leverage CEM data, client insights and market intelligence to strengthen engagement, conversion and long-term loyalty, while ensuring after-sales, complaints and service recovery are handled with excellence.

High-End Business Responsibility

Translate CHANEL's High-End business strategy into clear boutique priorities and action plans. Partner with the High-End business team to build the team's confidence in High Jewelry selling, identify client potential beyond event periods, and convert appointments, events and follow-ups into sustainable business growth.

Merchandise & Inventory Mastery
Collaborate with cross-functional teams to optimize product assortment, stock flow, and inventory accuracy. Inspire the team with each collection's story and ensure efficient stockroom-to-shopfloor processes.

Performance & KPI Focus
Demonstrate business ownership. Lead the team to exceed sales targets through data-driven actions, client outreach, and service incentives. Monitor daily/ weekly/ monthly sales performance, variance analysis, annual/category target setting, sell-through, incentive recommendations, and clienteling indicators. Partner with management to align on goals and growth strategies.

Operational Excellence
Ensure smooth daily operations, accurate reporting, and compliance with all procedures. Adapt staffing to traffic patterns and share market insights to support business decisions. Responsible for safeguarding assets, service/repair follow-up, and disciplined compliance.

Strategic Partnerships
Champion One House collaboration across WFJ, Fashion and Fragrance & Beauty, as well as Styling, VM, Merchandising, Marketing, Learning and Insights. Build strong internal networks to grow WFJ influence across the boutique ecosystem, strengthen cross-métier capabilities and deliver shared business priorities.

You are Energized by:

Creating exceptional client experiences that reflect the elegance and timelessness of CHANEL.

Inspiring and developing boutique teams to reach their full potential through coaching, feedback, and empowerment.

Upholding the brand's image through meticulous attention to visual merchandising, boutique presentation, and team grooming.

Building meaningful relationships with clients, colleagues, and external partners to foster loyalty and trust.

Driving performance and results through strategic thinking, data-driven decisions, and a passion for excellence.

Collaborating across functions to bring collections to life and ensure seamless boutique operations.

Championing innovation and continuous improvement in service, product presentation, and team engagement.

Leading with purpose and authenticity, embodying the CHANEL spirit in every interaction.

What You Will Bring

A university degree in any discipline, with minimum 10 years of experience leading large teams in dynamic environments.

Strong exposure to luxury retail, with experience leading watches & fine jewelry with a deep appreciation for brand heritage and client experience. Experience in leading Fashion business is an advantage.

GIA as a plus, excellent business analytics, strategic thinking, agility, relationship-building competencies, with ability to navigate matrix stakeholders.

Proven leadership capabilities, with a track record of inspiring, coaching, and developing high-performing teams.

Exceptional communication and interpersonal skills, with a natural ability to connect with clients and colleagues.

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.

Head of Boutique (Watches & Fine Jewellery)