Creative Director - Copy

Location: Bangalore (K12 Yeshwanthpur)

Experience: 10+ years

Orchids The International School is one of India's largest and fastest-growing K-12 school networks, known for blending academic excellence with innovation. With a strong national presence and significant media investments, it offers a powerful platform for creative professionals to build work that is seen, remembered, and talked about.

Overview

We are looking for a Creative Director - Copy who can lead the voice of the brand across every touch point. This is a senior leadership role for someone who understands storytelling at scale, someone who can think big, write sharp, and craft narratives that influence perception, drive engagement, and build long-term brand equity.

Key Responsibilities

• Lead the Copy & Content Function

• Own the brand voice, tonality, and messaging framework across platforms

• Build, mentor, and manage a team of copywriters and content creators

• Drive Integrated Campaign Thinking

• Conceptualize and execute 360° campaigns across:

• Television (TVCs)

• Print (newspapers, magazines)

• Out-of-home (billboards, transit media)

• Digital (performance, social, video)

• Short-form content (Reels, YouTube Shorts, etc.)

• Strategic Storytelling

• Translate brand strategy into powerful, insight-led creative ideas

• Develop narratives that resonate with parents, students, and educators

• Creative Leadership

• Collaborate with design, video, and marketing teams to deliver cohesive campaigns

• Act as a creative gatekeeper ensuring high standards across all outputs

• Content Innovation

• Push boundaries in storytelling formats and content styles

• Stay ahead of cultural, digital, and platform trends

Ideal Candidate

Experience:

• 10+ years in copywriting/content/creative roles

• Background in leading agencies or established brands

• Proven experience across all advertising formats (ATL + BTL + Digital)

• Strong command over English; proficiency in at least one additional Indian language (Hindi, Kannada, Telugu or Tamil or others) is a plus

• Ability to craft both big campaign ideas and sharp tactical copy

• Experience managing teams and driving creative excellence

• Ability to influence cross-functional stakeholders

Strategic Outlook:

• Strategic thinker with a deep understanding of consumer behavior

• Obsessed with craft, detail, and originality

• Comfortable working in a fast-paced, high-visibility environment

• Work on large-scale campaigns with significant media budgets

• Your work will be visible across TV, print, outdoor, and digital platforms nationwide

• Opportunity to shape the voice of a category-defining education brand

• A platform to create impactful, purpose-driven storytelling at scale