Description

Senior Direct GTM FSP APAC

Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress.

Every day we perform better because of how we work together, as one team, each the best at what we do. We bring together talented experts across a broad spectrum of business critical corporate functions. Every role plays an essential part in enabling our customers to achieve their goals. Our teams are agile, collaborative, and committed to delivering—for each other, for our customers, and ultimately for the people who rely on the services we support.

Discover what your 25,000 future colleagues already know:

Why Syneos Health

We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
We are committed to building an inclusive culture – where you can authentically be yourself. Central to this is our purpose – Driven to Deliver – which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone's life.
We are continuously building the company we all want to work for and our customers want to work with. Why Because we know that when we bring together smart colleagues from across the world, we can shape the future of healthcare, driving impact for customers and defining the pace of patient progress.

Job Responsibilities

Business Development (BD)-Specific

Partner with Business Development to identify opportunities and develop a healthy Functional Service Provision (FSP) sales pipeline (e.g., FSP in China, APAC and potentially beyond), while influencing prioritization of opportunities across accounts and segments.
Align with BD to tailor, execute, and track customer outreach and engagement plans as part of broader account planning initiatives, providing guidance on approach and positioning.
Attend customer meetings, as appropriate, and determine the correct SMEs to engage in support of specific opportunities, acting as a advisor on complex or high-impact engagements.
Own follow-through on customer engagements through RFI/RFP stages, ensuring timely coordination and high-quality inputs, and providing input on solution positioning and strategy.
Participate in strategy calls, RFI/RFP responses, and bid defense preparation as needed; contribute content and functional expertise, including guidance on positioning for pursuits.
Ensure the business/functional area of responsibility is consistently represented across territory and individual account planning efforts, driving alignment with broader go-to market strategy.
Work with Account Development Consultants (ADCs/Inside Sales) and BD to build proactive messaging and outreach for targeted customers and prospects, enhancing effectiveness through insight and guidance.
Increasing BD fluency in FSP and facilitate the positioning of FSP with their customers, through workshops, training sessions and the development of appropriate tools.

Operations (Ops)-Specific

Align with operational leadership on overall delivery strategy, service model, and capability priorities, influencing direction through advanced expertise and market insight.
Coordinate with operational experts and Marketing to develop customer-ready collateral that supports business development (BD) engagements, ensuring alignment with positioning and differentiation.
Support operational counterparts in creating training and onboarding materials for BD representatives and inside sales teams, embedding best practices and scalable approaches.
Solicit and synthesize feedback from operational colleagues regarding target customers, competitive landscape, and market opportunity for growth, translating insights into recommendations.
Stay vigilant to emerging market trends; recommend capability enhancements and ensure Syneos offerings remain aligned to market needs, anticipating future trends and driving innovation in go-to-market approaches.

Other / Leadership & Governance

Attend pipeline meetings with BD and Operations leadership to ensure visibility, alignment, and support for active opportunities.
Provide senior leadership with insights and feedback to ensure the functional area of responsibility is appropriately represented in account strategies and planning efforts, acting as a trusted advisor on decisions.
Maintain strong cross-functional alignment among Operations, BD, Marketing, and relevant SMEs to enable consistent messaging and efficient pursuit execution, influencing alignment across functions.
Track and communicate key market, customer, and competitive insights to inform prioritization, investment decisions, and continuous improvement, supporting decision-making.
Serve as a trusted advisor to leadership, providing expert guidance on go-to-market strategy, complex customer engagements, and capability development.
Lead or significantly influence complex, high-impact initiatives requiring innovative thinking, cross-functional alignment, and advanced business judgment.

Qualifications

Education Requirements

Min/Preferred Education Level Description

Minimum 4 Year / Bachelors Degree

Advanced degree (MBA, MS, MPH, PharmD) preferred or equivalent experience.

Preferred Graduate Degree

Additional Qualifications

Education: Bachelor's degree required; advanced degree (MBA, MS, MPH, PharmD) preferred or equivalent experience.
Experience: 12+ years of relevant experience in strategy, business development, solutions consulting, operations leadership, or related roles within life sciences, CRO/clinical services, or healthcare.
Go-to-market & sales support: Demonstrated experience supporting sales pursuits, including opportunity qualification, account planning, and contributing to RFI/RFP responses and bid defenses.
Operational acumen: Strong understanding of service delivery models and the ability to translate operational capabilities into customer value propositions and commercial messaging.
Travel: Ability to travel as required for customer meetings and internal planning sessions.
Experience in FSP business generation services.
Background in developing GTM collateral, playbooks, and enablement content for commercial teams.
Familiarity with CRM and pipeline management tools; disciplined approach to tracking pursuits and engagement activities.
Recognized as a subject matter expert with demonstrated ability to influence leadership and contribute to enterprise-level strategic initiatives.

Critical Skills

Communication: Excellent written and verbal communication skills in both English and Mandarin, including presentation development and customer-facing storytelling.
Collaboration: Proven ability to influence without authority and drive alignment across matrixed stakeholders (Ops, BD, Marketing, SMEs).
Analytical mindset: Comfort synthesizing market/customer insights, competitive intelligence, and performance data to inform strategy.
Strategic influence: Ability to act as a trusted advisor to senior leadership, shaping go-to-market strategies and guiding complex business decisions.
Complex problem solving: Ability to address ambiguous, multi-dimensional business challenges requiring innovative and forward-looking solutions.

Get to know Syneos Health

Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients.

No matter what your role is, you'll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health.

http://www.syneoshealth.com

Additional Information

Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.

Summary

The Go-To-Market (GTM) Subject Matter Expert (SME) serves as a strategic bridge between Business Development (BD), Operations and Marketing to position and translate Syneos capabilities into compelling customer-facing solutions. In this role, the SME acts as a trusted advisor to senior leadership, influencing go-to-market strategy and providing expert guidance on complex, business opportunities across the organization. This role partners with operational leadership to shape delivery strategy and capability messaging, supports account planning and pipeline development, and contributes to customer engagements through RFI/RFP and bid defense activities. Operating with a degree of autonomy, the SME applies expertise to guide decision-making in dynamic and evolving market conditions. The GTM SME ensures the functional area of responsibility is consistently represented across territories and accounts to meet customer needs. Through deep domain expertise and forward-looking insight, this role identifies opportunities for differentiation, and contributes to the development of innovative go-to-market approaches and capabilities that enhance the organization's competitive position.