Overview of the role

We are looking for commercially driven Marketing Manager to own and execute regional go-to-market strategy across our core product portfolio, including major global launches such as Passport.

This role is critical to evolving Marketing from a campaign support function into a strategic growth engine, responsible for driving:

New client acquisition (new logos)
Revenue growth and retention from our existing client portfolio
Global product launches at the regional level, with clear metrics on adoption and usage
Clear competitive positioning and local intelligence for our products

Rolling up directly to the global Head of Product Marketing, with a matrix reporting line into the Commercial Leader in your respective region.

You will operate as the primary commercial bridge between Sales and Marketing within your region, ensuring our products and solutions are not only launched effectively in region, but monetised at scale.

With an increasing emphasis AI-powered platforms, automations and interactive personalised marketing to drive client engagement this role would suit a modern thinking marketer at the top of their game - looking to execute product marketing projects and campaigns within a world-leading market research organisation.

Key Responsibilities

Own Regional Marketing Strategy & ROI to:

Set clear, measurable goals for all marketing activity aligned to regional commercial targets (pipeline, revenue, retention, adoption)
Define and track ROI of campaigns and investments, ensuring marketing spend is directly tied to business impact
Continuously optimise plans based on performance, doubling down on what works and stopping what doesn't
Ensure consistency of messaging while enabling local nuance

Work closely with regional Sales leadership to:

Identify where we have a clear right to win in your region by industry, persona, and proposition
Define and propose which markets and segments we should target and suggest campaign investments
Understand pipeline gaps and opportunities ensuring Sales feedback is systematically looped into marketing strategy
Align on priorities and focus areas and co-create regional plans to:

o Drive new logo acquisition

o Support deal progression

o Improve retention and expansion

o Support priority areas with targeted messaging, campaigns and collateral

Use data, insights and product knowledge to:

Advocate strongly for where Marketing should focus
Challenge constructively where needed
Assist the Head of Product Marketing with the go-to-market process as we launch innovative solutions and propositions to both new and existing clients.
Develop appropriate communications to support an integrated campaign mix and nurture targeted audiences through the buying cycle.

Take regional ownership of global campaigns

Translate global strategies (e.g. Passport Reimagined, CG solutions) into regionally effective campaigns
Adapt messaging to ensure relevance across industries, ICPs and regional market dynamics
Own activation across local channels (working closely with digital, events and PR)
Make high-impact budget decisions, ensuring investment is deployed where it will drive the strongest commercial return
Lead from the front during major launches, setting the standard for execution

Manage a team of local marketing specialists across your region:

Set clear priorities and performance expectations aligned to regional revenue and pipeline targets
Hold the team accountable for delivering measurable commercial outcomes - not just campaign activity
Ensure the team have strong, day-to-day alignment with regional Sales to maximise impact on deals and pipeline
Drive a high-performance culture built on ownership, pace, and continuous improvement
Balance global consistency with local empowerment trusting the team to make smart in-market decisions

Crucially, you will contribute to a global test and learn culture, proactively sharing performance, insights and best practice across regions, and applying learnings from others to continuously improve outcomes both globally and within their local teams - helping to build a more connected, scalable and commercially effective global marketing function.

Requirements

Right to work in Singapore
5-8 years of B2B marketing experience
You will be proactive, organised and have strong analytical skills.
Confidence to work with stakeholders from various areas in the business.
A passion for product marketing and product innovation.
Strong project management skills.
Highly numerate and articulate.
Excellent written and spoken English.

Benefits

Why work with us

Globally diverse, locally united:

Our 16 global offices are melting pots of culture and innovation. Your unique background and perspective are exactly what we need to enrich our collaborative team. No matter where you're based, you're part of a global conversation. Feel you're a match We're eager to hear from you.

Respect and inclusion at every step:

Your journey with us should be seamless. From application to interview, we're committed to making every process accessible. Need adjustments Just chat with your recruiter — we're here for you.

Celebrating you:

Our culture thrives on high performance and recognition. Here, it's not just about what you achieve but how you achieve it too. We celebrate your successes, creating a fulfilling and satisfying work environment.

The things that matter:

We care about your well-being. That's why we offer competitive salaries, enhanced healthcare, pensions, generous holiday allowances, and a Core hours policy that gives you flexibility. Our benefits are designed to support your life, both in and out of work.

Purpose beyond the workplace:

We understand that people want more from their work than just a job. Our Corporate Social Responsibility (CSR) programme empowers every colleague with two volunteering days a year and the chance to donate to a charity of their choice when they join. Whether mentoring locally, fundraising globally, or reducing our environmental impact, we're all about making a positive difference and unlocking worlds of opportunity.

Your growth, our priority:

We're passionate about enabling you to excel and adapt in our fast-evolving landscape. With dedicated support for your professional growth, we offer career paths and development opportunities that grow with you.

Equal Employment Opportunity Statement:

Euromonitor International does not discriminate in employment on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organisation, or other non-merit factor.

Regional Marketing Manager (Demand Generation)