General Information

Country: Malaysia

State: Federal Territory of Kuala Lumpur

City: Kuala Lumpur

Office Location: Suite 26.01 & 27.01 Level 26 & 27, - - - - -

Date posted: 22-Dec-2025

Business Function: Communications

Position Type: Full-Time/Regular

Description

Why We NeedYou

Steelcase APAC is seekinga performance-driven marketerto own B2B paidacquisition,lead generation, and account-based campaigns. You'll be thehands-on expertexecuting, optimizing, and reportingpaid strategiesto build a qualitysales pipelineacross APAC.

What You'llDo

Plan,activate, andoptimize paidcampaigns onLinkedIn, GoogleSearch, AEO/GEO, industryverticals, andbusiness platformsfor B2B demandgeneration.
Execute Account-Based Marketing(ABM) and retargeting focusedon business audiences, personas, andkey account lists.
Collaboratewith sales, dealer, and businessdevelopment teamsto define targetaccounts, messaging, and contentsyndication needs.
Optimize leadgeneration forms, landing pages, and conversionflows for CPL, lead quality, and pipelinecontribution.
Set up tracking(using UTM, CRMintegration,GA4) and reporton MQLs, pipeline, and attributionagainst B2B KPIs.
Test LinkedIn, Google, andB2B partner placementsfor new formatsand learnings.
Analyze andrefine targeting, audiences, andbid strategiesfor firms, industries, and buyer roles.

Who You Are

2–4 yearsof B2B paid mediaor digital campaignmanagement experience.
Direct experiencein LinkedIn Ads, Google Search, programmaticB2B, CRM retargeting.
Analytical, reliable, andcomfortable workingwith sales teamsand pipelinereporting.
Familiar withB2B lead gensales cyclesand account-basedtargeting.
Data-driven withexcellent organizationaland communicationskills.

Specialist, Performance Marketing - Sr