About the Role

We are seeking a driven and creative Digital Marketing Manager to join our growing aesthetic clinic team. This role will be responsible for leading digital marketing initiatives, driving qualified patient leads, and strengthening brand presence across multiple digital platforms.

The ideal candidate is passionate about performance marketing, social media trends, and the beauty/aesthetic industry.

Key Responsibilities

Digital Marketing & Lead Generation

Develop and execute end-to-end digital marketing strategies to drive qualified leads and patient conversions
Manage and optimise campaigns across Meta, Google, TikTok, and XiaoHongShu
Monitor campaign performance and optimise ROI and conversion rates

Content & Social Media Management

Plan and manage social media content calendars across Instagram, TikTok, Facebook, and XiaoHongShu
Support content creation, branding campaigns, and audience engagement initiatives
Stay updated on social media trends and platform updates

Website & SEO Management

Manage website updates and content maintenance
Write and publish SEO and insights articles to improve online visibility

Reporting & Market Analysis

Analyse campaign performance and prepare marketing reports
Monitor market trends, competitors, and industry developments

Agency, KOL & Cross-Functional Coordination

Coordinate with agencies, media partners, and influencers/KOLs for campaigns and collaborations
Work closely with doctors, operations, and internal teams to ensure smooth campaign execution

Requirements

Minimum 1 year of relevant experience in digital marketing, preferably within aesthetic, beauty, or skincare industry
Hands-on experience with Meta Ads, TikTok Ads, social media marketing, and content management
Familiar with digital marketing strategies, lead generation, and campaign optimisation
Strong communication and coordination skills
Ability to work in a fast-paced environment and manage multiple projects
Experience working in competitor clinics is a plus

Why This Role

Exposure to end-to-end digital marketing campaigns
Opportunity to grow within the aesthetic and beauty industry
Dynamic and collaborative working environment

Digital Marketing Manager (Aesthetic Clinic)