Job description:

The Senior Manager of MICE & Corporate Sales is responsible for developing and executing strategies to attract, retain, and grow business in the MICE & Corporate Sales sector especially international business. This role oversees all aspects of meetings, incentives, conferences, and exhibitions/events, driving occupancy, venue usage, and revenue. The Assistant Director will lead and mentor his/her sales team while ensuring alignment with resort brand strategy, operational excellence, and exceptional client satisfaction.

Strategic Planning & Business Development

Develop and implement comprehensive sales strategies to attract new clients and retain existing ones.
Identify and pursue new business opportunities within the MICE segment to drive hotel occupancy and maximize venue usage.
Conduct market research and analyze trends to adjust pricing strategies, event packages, and target markets.
Prepare marketing concept papers, proposals, and strategic plans for MICE products and events.
Participate in trade shows, exhibitions, and networking events to showcase offerings and expand industry contacts.

Sales Performance & Revenue Growth

Monitor and guide the sales team to achieve revenue targets across venue, hotel, F&B & attractions.
Assist the Director of MICE Sales in driving business performance and provide timely updates on progress.
Prepare and manage budgets, monitor yield and occupancy performance, and generate regular sales performance reports.
Develop and refine MICE & Corporate Sales product offerings, ensuring they meet market demand and align with brand strategy.

Client Relationship Management

Oversee key accounts, ensuring exceptional service delivery and prompt resolution of client concerns.
Build and maintain strong relationships with industry partners, clients, and stakeholders to generate repeat and referral business.
Collaborate closely with clients and operations teams to understand event requirements and close service gaps.

Marketing & Promotion

Partner with the marketing team to promote MICE & Corporate Sales products through social media, marketing materials, presentations, and videos.
Drive engagement and attendance by positioning MICE & Corporate Sales products effectively within the market, especially the international market.
Work with marketing to develop promotions and campaigns that support revenue goals.

Team Leadership & Operations

Lead, mentor, and motivate the MICE & Corporate Sales team to achieve sales targets and maintain high performance standards.
Support the Director of MICE Sales with organizational, communication, and administrative tasks at a strategic level.
Ensure all events are delivered on time, meet client expectations, and follow detailed planning checklists.
Oversee compliance and risk management within MICE & Corporate Sales operations.
Assist in the development of new event types, P&L planning, budgets, and event calendars.

Job Requirements:

Bachelors Degree in Hospitality Management, Event Management, Business Administration, Marketing or related field.
Minimum of 8-10 years in MICE & Corporate Sales
Strong leadership, communication, and interpersonal skills.
Proficiency in MS Office Suite and Dynamic 365 for business needs.
In-depth knowledge of the MICE & Corporate Sales industry, including trends, competitors, and market dynamics.
Travel is required for client meetings, site inspections, and industry events.

Senior Manager, MICE & Corporate Sales