Company Overview

Aviation Services (AVS), established in Singapore in the early 1990s, is a leading Travel Management Company accredited by IATA and NATAS. Headquartered in Singapore, AVS operates across Asia with partnerships representing over 25 airlines and products.

Job Summary

Lead and execute digital marketing strategies to enhance AVIS BUDGET outbound car brand presence and campaign effectiveness. Manage vendor and agency collaborations while tracking and analyzing campaign performance to drive continuous improvement.

Responsibilities

Develop and implement efficient marketing strategies that align with brand goals and target audiences
Execute marketing communication and content initiatives across digital platforms to engage customers B2B, B2C & B2B2C
Maintain and optimize social media and digital marketing channels to ensure consistent brand messaging
Manage vendor and creative agency relationships to deliver high-quality marketing materials
Collaborate with agencies to produce compelling marketing content and digital assets
Oversee the production and deployment of marketing materials on digital platforms to meet campaign objectives
Track and measure marketing campaign objectives to ensure alignment with business goals
Analyze campaign performance data to identify improvement opportunities and optimize future campaigns
Monitor campaign progress using relevant metrics and prepare detailed performance reports for stakeholders

Required competencies and certifications

Diploma or Bachelor's degree in marketing or a related field
Minimum 2 years of relevant marketing experience
Proficiency in social media platforms, data analysis, and statistical methods for marketing evaluation

Preferred competencies and qualifications

[None stated]

Other Information

[None]

Content Marketing cum Business Development Executive