Job Summary

We seek a passionate brand marketer with strong digital skills and interest in AI-powered tools to drive brand growth and engagement through innovative marketing strategies.

Responsibilities

Manage assigned brands and products to ensure consistent positioning and execution across all marketing channels
Plan and execute integrated marketing campaigns that increase brand awareness, consumer engagement, and business growth
Develop and implement digital marketing strategies including social media, content marketing, email marketing, SEO, SEM, and paid media campaigns
Manage social media platforms and content calendars to maintain a strong, engaging brand presence
Create and oversee marketing content across online and offline channels by collaborating with designers, agencies, and content creators
Leverage AI-enabled creative tools and emerging technologies to improve content creation and marketing efficiency
Monitor market trends, competitor activities, and consumer insights to identify growth opportunities and optimize marketing strategies
Manage influencer and KOL collaborations, partnerships, and track campaign performance
Plan and execute events, roadshows, activations, and brand-building initiatives to enhance visibility and consumer engagement
Evaluate campaign effectiveness through performance analysis and recommend improvements to maximize ROI and marketing impact
Manage marketing budgets to ensure effective resource allocation and campaign performance
Prepare regular reports and presentations on campaign performance, market developments, and key business insights

Qualifications

Degree / Diploma in Marketing, Business, or relevant
Welcome entry level or with relevant B2C marketing experience
Good interpersonal and communication skills
Creative and flexible with strong attention to detail

Salary: S$2800 - S$3500
Working Days: Mon - Fri (8am to 5pm)
Location: Gul Avenue (shutter bus pickup from Jurong East)

Digital Marketing Executive (WEST) Training Provided