Purpose Of The Role

Himalaya is looking to appoint an innovative Product Manager for their Pharma Business who will work closely with THERAPY MANAGER to develop and execute an appropriate marketing strategy and nurture and grow the assigned brands.

Therapy / Product Market Strategy and Expansion:
Design and deploy the overall product marketing strategy in line with growth objectives
Manage the product lifecycle from ideation to launch and beyond, making data-driven decisions on prioritization, and feature development
Identify portfolio expansion opportunities and formulate action plans for diversification and new product launch & development
Manage Product portfolio and products within the business unit
Embrace digital fluency and actively drive the division's digital initiatives by contributing innovative solutions.
Cultivate a creative mindset to ideate and launch new products that align with the division's strategic objectives.
Set the strategic vision and roadmap for the brands, aligning with overall business objectives and devise strategies to improve market shares
Analyze market trends, customer needs, and competitive landscape to identify opportunities for growth and innovation
Consumer Intelligence and Innovation:
Obtain insights and generate recommendations for category growth by understanding market trends through available data sources.
Customize marketing strategies and initiatives basis market intelligence, seasonal requirements, consumer behavior and competition tactics
Brand Equity & Communications
Drive effective marketing communications through Rx / Digital channels to maintain brand equity & awareness.
Leverage digital avenues and e-marketing tools to increase the brand outreach and communicate with the target audience

Candidate will be based at Bangalore and reporting into the Therapy Manager.

KEY PERFORMANCE GOALS

Product / Therapy Turnover and profitability
Successful launches and penetration of new products within the category
Impact of marketing communications in obtaining mindshare and increased brand equity
Market expansion and increase in market shares

Ideal Candidate

A pharma / science graduate with an MBA (from a reputed management institution) having 4 to 5 yrs years of experience in marketing Pharma / Wellness products.
Candidate should have handled portfolio of 50+ crore in his/her current role
Exposure to sales management along the way will be an added advantage.
Should be very familiar with the external universe of Doctors, Hospitals/Institutes, Regulatory Bodies, Associations and Trade Organisations.
Should have a track record of launching, building and nurturing powerful brands.
Managing a large portfolio of brands and the ability to Segment markets and develop relevant positioning strategies.
Knowledge of developing robust communication strategies through various channels.
Should have prior experience in new product planning, NPD, New Product Launch.
Good people management skills along with collaborative skills.

Team Lead/Associate Manager - Product Management