Overview

The Digital Experience & Strategy Lead is a leadership role responsible for shaping, governing, and accelerating the digital ecosystem across The Kallang's owned digital platforms, including website, app and marketing technology solutions and platforms.

We are seeking a seasoned marketing technology expert and business leader who understands how to enable business needs, shape positive user experience and build, acquire and manage enduring marketing technology solutions and digital platforms.

You will be the Product Owner, setting the vision, mobilising cross-functional teams, managing external partners and vendors, and ensuring that every digital touchpoint operates as a cohesive, high-impact experience driven by a carefully considered and curated set of marketing technology tools.

Key Responsibilities

Digital Product Vision & Strategic Leadership

Define and champion the long-term vision and roadmap for the mobile app, website, and digital platforms, aligning them tightly with broader commercial and brand & business objectives.
Translate business strategy into a clear, prioritized digital roadmap with measurable milestones and ROI-driven outcomes.
Lead strategic planning for Martech capabilities, ensuring tools and platforms support customer acquisition, engagement, retention, and monetization goals.
Be the executive voice of digital transformation within the organisation, influencing stakeholders and driving alignment across Marketing, Brand, Corporate Communications, Customer Experience, Technology & Data, Venue Operations teams, and external agencies.

End-to-End Product & Platform Ownership

Own the full product lifecycle from ideation to launch and post-launch optimization, ensuring delivery excellence across timelines, budgets, and quality standards.
Lead backlog prioritisation, sprint governance, and development oversight with external partners and internal stakeholders.
Make commercially sound trade-off decisions between features, timelines, and investment to maximise business value.
Ensure platforms are scalable, secure, and future-ready to meet the evolving demands of the sports, entertainment, lifestyle and community industries.

Martech & Performance-Driven Growth

Oversee the implementation and optimisation of marketing technologies, including analytics, marketing automation, personalization, CRM integration, loyalty solutions, AI technology, and customer feedback platforms.
Proficient at leverage platforms and tools such as Google Analytics, Appsflyer, Salesforce, Power BI, Tableau, Qualtrics to drive data-informed decisions and operational productivity.
Establish meaningful KPIs and performance dashboards to monitor user engagement, retention, conversions, uptime, and campaign effectiveness.
Deliver actionable insights and executive-level reporting to inform strategic decision-making.

Customer-Centric Experience & UX Governance

Advocate for the customer, ensuring platforms are intuitive, accessible, and frictionless.
Implement rigorous QA, usability testing, and performance validation processes.
Champion UX best practices and ensure digital products meet accessibility, compliance, and security standards in partnership with Technology, Data, Legal, Risk and Compliance teams.
Continuously analyse user feedback and behavioural data to enhance digital journeys and maximize satisfaction.

Digital Content & Signage Governance

Lead governance of all digital content across website, mobile app, and in-venue digital signage systems.
Ensure brand consistency, real-time updates, and synchronized messaging across all touchpoints.
Oversee content scheduling and prioritisation, deployment, and performance within the precinct to ensure seamless integration with events and campaigns in partnership with Operations team.
Partner with Communications, Social Media, Content Marketing and Creative teams to elevate digital storytelling and audience engagement.

Technical Performance & Optimization

Ensure optimal platform performance including speed, uptime, responsiveness, and security.
Proactively identify and mitigate risks across infrastructure, integrations, and deployments.
Oversee SEO and SEM strategies and digital discoverability initiatives to drive traffic and App downloads.
Maintain robust governance over technical audits, upgrades, and regulatory compliance.

Stakeholder Management

Actively participate and drive negotiations with external agencies and technology partners in collaboration with Procurement, Tech & Development and Finance teams.
Assess proposals, align scope with Technology & Development teams, and ensure contractual clarity and accountability.
Drive cost, quality and time to market optimization.

Innovation & Future-Proofing

Continuously scan market trends, competitors platforms, and emerging technologies to identify growth opportunities.
Evaluate and source new technologies such as Artificial Intelligence (AI) that enhance both customer experience and internal operational efficiency.
Introduce innovative features and integrations that strengthen differentiation and long-term competitive advantage.
Maintain a forward-looking, entrepreneurial mindset to ensure digital platforms remain industry-leading and commercially viable.

Leadership Expectations

The Digital Experience & Strategy Lead must:

Demonstrate technical proficiency and the ability to influence at senior levels.
Exhibit strong commercial acumen and the ability to connect digital initiatives to measurable business impact.
Lead with clarity, decisiveness, and accountability.
Inspire cross-functional teams and external partners to deliver excellence.
Operate with a high degree of ownership, resilience, and performance orientation.

Other Considerations

Proven leadership experience in digital product management, martech, or digital platform strategy.
Strong understanding of product lifecycle management, agile methodologies, and digital transformation.
Experience managing external development agencies and cross-functional teams.
Deep knowledge of analytics, UX principles, and customer journey optimization.
Demonstrated ability to translate strategy into execution and deliver tangible business results.
Experience in sports and/or entertainment large-scale venues, or customer-centric industries is advantageous.

If you are facing issues submitting your application through Linkedln, please email us your resume at [HIDDEN TEXT] with the job title.

Only shortlisted candidates will be notified.

The level of appointment will depend on the qualifications and experience of the candidate.

For more information on The Kallang Group, refer to www.thekallanggroup.com.sg

Lead, Digital Experience & Strategy