We are looking for a creative and driven Digital Content & Social Media Executive to produce engaging, easy-to-understand content that makes learning Chinese accessible, fun, and relevant for everyday use.

Responsibilities:

Plan, create and publish engaging bilingual content (English + Chinese) tailored for foreigners learning basic Chinese across platforms (e.g., Facebook, Instagram, TikTok)
Develop and manage content calendars aligned with course launches, campaigns, and learning themes.
Manage day-to-day social media activities, including posting, community engagement, and responding to comments/messages.
Build and nurture an online learning community by engaging with parents, students, and adult learners.

Develop content focused on real-life scenarios, such as:

Workplace communication (meetings, small talk)
Daily conversations (ordering food, shopping, transport)
Simplify Chinese language concepts into easy-to-understand, beginner-friendly formats
Produce short-form videos (TikTok/Reels) teaching practical phrases, pronunciation, and cultural tips

Adapt content for different audiences:

Expats & working adults (practical usage)
Beginners with no Chinese background
Children (7+ years old) with fun, visual learning content

Collaborate with the team to ensure content is culturally relevant and easy for non-native speakers to understand.
Support campaigns aimed at increasing app downloads from foreign users.

Requirements:

Diploma or Degree in Marketing, Communications, Media, or a related field
Min. 2 years of experience in social media, digital marketing, or content creation (fresh graduates with strong portfolios may be considered)
Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, email marketing, and analyticstools
Strong proficiency in English, with the ability to create clear and engaging content
Proficiency in Mandarin to create and manage Chinese-language content for target audiences
Experience managing social media platforms such as Instagram, TikTok and Facebook
Basic skills in short-form video creation (e.g., TikTok, Instagram Reels)
Ability to create content that is simple and accessible for non-native Chinese speakers
Good understanding of social media trends and audience engagement strategies
Strong communication and teamwork skills
Experience in education, e-learning, or language learning content is a plus.
Experience creating content for international or expat audiences is a plus.

We regret that only shortlisted candidates will be notified.

Digital Content & Social Media Executive (Bilingual Chinese/English)