YOUR MISSION _________

The Area Sales Manager is in charge of developing & growing sales, market share & brand equity in SEA region. To ensure that our brand standards are upheld at the highest levels and in line with our luxury brand image.

This is a dynamic 360 role that covers the scope of retail development (offline & online), P&L management, marketing & trade development as well as training

Commercial & Brand Development

Drive sales development, brand equity by achieving sales, market share and profitability targets
Ensure the brand plans are being implemented within corporate guidelines and yet to ensure the highest standards of retail & operational excellence to drive growth & equity
Identify actions and new opportunities for profitable growth in key doors & emerging markets
Devise yearly brand investment plan and amplification strategy to build our market leadership in terms of image, visibility, and luxury client experience
Negotiate trade terms, space allocation, assortment and pricing
Provide monthly sell out reports & market analysis, YTG action plans.

P&L Responsibility:

Full ownership of the P&L, preparation, presentation to top management and monthly expenses and profitability review
Managing and analyzing P&L and profit center, defining sell in/sell out targets
Take accountability for customer P&L and sell-in/ sell-out target achievements

Account Relationship Management:

Develop & manage long term, strategic relationships with all accounts
Drive retailer insights, work side-by-side with retailer on strategic projects and cross regional developments on consumer demands
Coordinate local teams to respond quickly to day to day requests to ensure close collaboration

Retail Excellence

Accelerate in retail excellence for all Point of Sales & boutiques thru implementation of digital tools to improve efficiency & ways of working. This is part of our long term ambition of building an omnichannel luxurious shopping experience for our clients.
Work closely with Retail Excellence function within SEA team to deep dive and map out store/boutique operational process, client experience, frontline workflows and productivity. Identify improvement opportunities and project manage recommendations.
Ensure consistency of new process implementation and best practice sharing between countries.

Marketing & Merchandising:

Work closely with Regional Marketing to ensure the execution of all touch points of 360 launch plans (training, trade plan, incentives, media)
Proposing and implementing a detailed sales/marketing/trade plan per customer
Monitor competitive activity and trends in markets, customers, products, prices, and channels

E-Retail:

Ensure the E-Retail strategy is rolled out complying with brand guidelines
Coordinate between internal departments, retailer and agency for campaign executions and ensure on-time content development.
Accelerate on digital activations, online brand visibility and sell-out development

People Management:

Manage a team of 7 office members (across Retail, VM & Training functions) & 70+ retail frontline staff
Motivate & engage the team by inculcating strong synergy to deliver results & performance
Develop key profiles within the team thru proper career pathway planning & training developmental plan

Profile

At least 7-8 years of related experience in ideally Beauty industry
Sales/Results Oriented
Strong PR & negotiation skills
Sharp business acumen with sound decision making
Strategic thinking with a global view of business, adapting quickly to business needs/context
Solid analytical skills & numbers focused
Retail & Data/Digital centric
Strong people & team management skills to develop talent
Passionate, Positive & committed

Area Manager, Travel Retail SEA