This role presents a highimpact opportunity to shape agency performance through datadriven insights, operating model enhancement, and ROIfocused decisionmaking. You will play a critical role in advancing our mission by translating complex data into actionable strategies that improve productivity, effectiveness, and growth across agency channels. Working at the intersection of business, analytics, and transformation, this role directly supports smarter decisions and stronger business outcomes.

Key Responsibilities

Performance Measurement & Business Insights

Conduct regular performance and value tracking to identify trends, gaps, and improvement opportunities.
Perform in-depth data analytics to derive actionable business insights that support strategic decision-making.
Define business problems and frame opportunities to improve agency productivity and effectiveness.

Agency Operating Model Enhancement

Assess maturity levels across key areas of the MAG, MFA, Banca Operating Model and recommend solutions to uplift capabilities.
Monitor and evaluate the impact of transformation initiatives on agency performance, providing transparency on ROI and outcomes.

Lead Generation & ROI Optimization

Partner with the Analytics team to design and enhance models addressing business needs—especially around lead funnel performance and lead generation ROI.
Review, refine, and test lead generation strategies to ensure a consistent flow of highquality, highconversion leads.
Conduct costbenefit analyses to optimize solutions, interventions, and agency-led marketing campaigns.

Data Engineering & Experimentation

Lead data engineering and instrumentation efforts, including event tracking, lead source tagging, and pipeline attribution—independent of the analytics function.
Establish and advance experimentation practices, including A/B and multivariate testing, ensuring a robust test registry, clear guardrails, and strong causal inference capabilities.

Qualifications

Proven experience in performance analytics, data-driven strategy, or business insights roles.
Strong analytical skills with comfort in data modeling, metrics design, and ROI measurement.
Experience with experimentation frameworks and causal inference methodologies.
Ability to translate ambiguous business problems into structured analysis and recommendations.
Strong collaboration skills and experience working with cross-functional teams, particularly data/analytics teams.

When You Join Our Team

We'll empower you to learn and grow the career you want.
We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we'll support you in shaping the future you want to see.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [HIDDEN TEXT].

Working Arrangement

Hybrid

AVP, Distribution Transformation Insights & Engagement