KEY RESPONSIBILITIES

Product and CVP Management

Own and evolve the debit card product value proposition across key customer segments (Emerging Affluent, Affluent).
Identify customer needs, usage drivers, and pain points to inform product enhancements and CVP refresh initiatives.
Conduct ongoing competitor and market benchmarking to ensure product relevance and differentiation.
Drive initiatives to increase debit card activation, usage frequency, and spend penetration.
Monitor portfolio performance metrics and identify opportunities to optimise customer engagement and profitability.
Support campaigns and offers in collaboration with marketing and benefits teams to stimulate everyday usage.

Benefits and Partnership Execution

Implement and manage card benefits programs across debit and credit card portfolios.
Support CVP refresh initiatives by identifying, refreshing, or rationalising benefits aligned to target segments.
Ensure benefits are clearly positioned within the overall card value proposition.
Work closely with network partners, vendors, and internal teams to deliver debit card features and enhancements.

WHAT YOU BRING

Bachelor's degree in Business, Finance, Marketing, or a related field.
5 to 8 years of experience in cards product management, preferably in debit cards, payments, or consumer banking.
Strong understanding of debit card mechanics, payments flows, and regulatory considerations.
Proven ability to manage multiple initiatives and stakeholders in a matrixed environment.
Strong analytical, communication, and project management skills.

KEY COMPETENCIES

Argyll Scott Asia is acting as an Employment Business in relation to this vacancy.

Debit Cards Benefits Manager