We are an AI-powered education company building a new education model for the Singapore market.

This is a hands-on founder-stage role for a commercially strong builder who can help drive student growth from zero while also helping shape the first commercial proof points for the Singapore market.

This is a full-time, on-site role in Singapore.

This is not a mature admissions role inside an established branded institution. It is also not a pure back-end operations role.

The education offering is still being refined, so this role is best suited to someone who is comfortable working with an early product, translating it into clear parent-facing value, and helping shape a commercially workable offer for Singapore parents.

Key Responsibilities

Build early student enrolment traction for the Singapore market from zero
Drive parent consultation, objection handling, conversion, signing, retention, and renewals
Translate a new AI-enabled education proposition into clear parent-facing value
Work closely with founders to localise the concept for Singapore and refine early go-to-market execution
Understand and respond to Singapore parent decision logic, local competition, and offline centre dynamics
Help shape the first-centre parent journey, follow-up rhythm, and admissions workflow
Contribute practical thinking on SOPs, user journey flow, and early scale-up readiness
Gather market feedback and surface practical commercial insights to help improve the offer
Test and refine growth channels including outreach, partnerships, referrals, roadshows, and local activation efforts
Support a high-accountability, founder-stage build environment where priorities may evolve quickly

Requirements

Strong experience in education admissions, consultative sales, enrolment, business development, or related education-facing commercial work
Clear evidence of building traction from zero, not just converting existing inbound leads
Strong understanding of Singapore parent decision-making and education market realities
Strong parent-facing communication and conversion ability
Ability to turn a new or technical concept into simple value that parents can understand and buy into
Strong spoken and written Chinese is required for day-to-day internal communication with stakeholders who work primarily in Chinese
Strong spoken English is required for communication with parents in Singapore
Comfortable working full-time on-site in a fast-moving early-stage business
Practical judgment around workflow, process, user journey, and commercial improvement
Hands-on, commercially driven, resilient, and comfortable with ambiguity
Comfortable working in a product-led environment and giving grounded market feedback

Ideal Profile

Strong in consultative selling, not just lead handling
Comfortable in a founder-stage environment without relying on mature branding, stable SOPs, or heavy support functions
Able to combine commercial ownership with practical execution on the ground
Able to localise an early product concept for the Singapore market rather than just sell a ready-made offer
More suited to candidates who can combine student-growth ownership with early go-to-market thinking

This role is best suited to candidates who can combine real commercial ownership with practical founder-stage execution.

It is less suitable for candidates whose results came mainly from strong existing brands, ready lead flow, or heavy central marketing support.

It is also less suitable for candidates who are either purely back-end operations profiles, purely product-led profiles with weak parent-conversion ability, or polished admissions profiles without real 0-to-1 traction-building experience.

EA Personnel Name: Ben Chang
EA Personnel Registration Number: R23111820
EA Licence Number: 22C1307

Commercial Growth & Admissions Manager