We Are The People Who Give Possibilities Purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Sales Operations & Commercial Effectiveness Leader drives BU‑level operations to ensure consistent, high‑quality commercial execution across APM Greater Asia. Partnering with country and regional leaders, the role plans, deploys, and continuously improves sales and marketing operating models, processes, and tools.

This role plays a central leadership position in building a best‑in‑class commercial ecosystem, driving process discipline, insight‑driven decision making, scalable execution, and a culture of operational rigor and performance transparency.

Key Responsibilities

Sales Operations & Strategy Leadership

Lead multiple Sales Operations sub‑functions at the BU level (e.g., Contracts, Pricing, Inventory, Sales Operations), including strategy setting, policy development, and authorization of execution
Define and drive the Greater Asia Sales Operations strategy in partnership with senior commercial leadership
Act as a subject matter expert (SME) and trusted advisor to country and regional leaders on business operations and commercial execution

Strategic Planning & Project Execution

Lead and execute high‑priority, multi‑country strategic initiatives (e.g., Strategy Planning, AOP, critical transformation projects)
Prioritize and select initiatives with the highest business impact and execution urgency
Analyze complex business challenges and formulate clear, actionable recommendations for leadership decision‑making

Commercial Excellence & Tools Deployment

Deploy and scale commercial excellence tools across countries, ensuring smooth transitions, high adoption, and minimal disruption
Refine and standardize Salesforce (SFDC) usage across Greater Asia, including:

Funnel and pipeline management
Opportunity management standards
Workflow optimization and dashboard governance

Leverage analytics to assess the effectiveness and alignment of sales and clinical resources against business objectives, recommending changes where needed

Cross‑Functional Collaboration & Enablement

Partner with Marketing and Professional Education to support execution of technical and sales training (Sales Training, Area Sales, Technical Product Training)
Work closely with stakeholders to understand evolving needs and ensure commercial tools and processes meet business requirements
Provide structured training and ongoing support to ensure sustained adoption of new tools and processes

Performance Management & Continuous Improvement

Establish KPIs and metrics to track performance and value realization of deployed tools
Drive visibility through dashboards and analytics to support performance management
Identify opportunities for continuous improvement and lead changes to enhance the commercial operating model

Education & Experience

Bachelor's degree in Business, Finance, or related field required; MBA or equivalent business experience preferred
More than 7+ years of commercial experience, including 5+ years of leadership in Commercial Excellence, Sales Operations, or Sales Effectiveness roles within a regional or multi‑country, matrixed environment
Proven track record of driving process excellence, leading cross‑functional initiatives, and delivering measurable business results
Prior sales or sales leadership experience strongly preferred
Extensive experience with Salesforce.com (funnel management, dashboards) and marketing automation tools (Marketo).
Strong analytical and problem-solving skills; proficiency in MS Excel and SAP knowledge.
Excellent facilitation and communication skills, both in person and virtually.
Strong project management skills and ability to juggle multiple responsibilities and deadlines

Why Join Us

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

SGP The Strategy

Additional Locations

Work Shift

Sales Strategy and Ops Leader, APM Greater Asia

Sales Strategy and Ops Leader, APM Greater Asia