Company Overview

CardioScan is a global leader in cardiac monitoring solutions, providing cardiac data and reporting to healthcare practitioners across ten countries. We deploy cardiac equipment, collect heart data, and deliver analysis via our cloud-based software, Beatbox, focusing on quality, accuracy, and speed.

Job Summary

Drive marketing initiatives for CardioScan's medical device and services portfolio by developing strategies, executing campaigns, supporting product launches, and engaging healthcare professionals to enhance brand presence and market growth.

Responsibilities

Develop and execute marketing plans aligned with business and product objectives to drive growth
Conduct market research, customer segmentation, and competitive analysis to identify growth opportunities and define target markets
Lead or support product positioning, messaging, and branding initiatives in collaboration with Product Management to align value propositions
Create marketing collateral including brochures, presentations, and digital content to support product marketing
Plan and execute multi-channel marketing campaigns across digital platforms, events, email, and key opinion leader (KOL) engagement
Manage conferences, trade shows, and clinical workshops to increase brand visibility and stakeholder engagement
Track, analyze, and optimize campaign performance and return on investment (ROI) to improve marketing effectiveness
Ensure all marketing materials comply with regulatory requirements, internal quality standards, and healthcare advertising guidelines
Collaborate with Global Marketing teams to secure necessary approvals for marketing content
Partner with sales teams to develop sales tools, training materials, and product education programs that enhance sales effectiveness
Support distributors and regional teams by developing localized marketing strategies tailored to specific markets
Build and maintain relationships with healthcare professionals, KOLs, and partners to strengthen market presence
Collaborate cross-functionally with product, clinical, regulatory, and commercial teams to align marketing efforts
Monitor market trends, competitor activities, and customer feedback to inform marketing strategy
Analyze sales data and marketing metrics to generate insights and prepare reports and presentations for management

Preferred competencies and qualifications

Familiarity with regional regulatory frameworks such as FDA, CE, and HSA to support compliant marketing practices
Experience working with healthcare professionals and clinical environments to enhance stakeholder engagement
Exposure to digital health, medtech innovation, or B2B marketing to drive innovative marketing approaches

Requirements

Minimum 1-2 years Medical marketing experience
Diploma/Degree in Marketing/Business

Medical Marketing Executive/Manager