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YOUR MISSION:

This position is responsible to develop, plan, and govern the SEA retail training content and regional training programs, ensuring alignment with retail strategy, brand standards, and seasonal priorities. This role leads content creation and program management to enable Retail Operations teams to execute training effectively at store level.

Task 1: Retail Training Content Development

Develop, plan, and maintain SEA-level retail training content aligned with retail strategy and brand priorities.
Create high-quality, visually engaging training materials using PowerPoint, ensuring clarity, storytelling, and retail relevance.
Design and produce visual learning assets, including product cards, job aids, infographics, and quick reference guides.
Develop short-form training videos (e.g. product features, selling techniques, coaching tips) using basic video editing tools such as CapCut or equivalent.
Translate product, campaign, and merchandising strategies into compelling, retail-ready training storytelling across multiple formats (slides, visuals, videos).
Ensure all content is practical, engaging, and easily executable by Retail Operations teams at store level.

Task 2: Regional Training Program Management

Plan, manage, and coordinate SEA regional training programs (e.g. NITRO Expert, CX Champion, WOW Bill, seasonal focus programs).
Support rollout planning, timelines, and execution readiness in partnership with Retail Operations.
Ensure program standards, content, and tools are clearly communicated and aligned across markets.
Collect qualitative feedback from markets to support continuous program improvement.

Task 3: Seasonal & Campaign Training Support

Lead development of seasonal product training decks, videos, and supporting tools aligned with SEA and Global timelines.
Ensure timely delivery of training materials to support product launches and key campaigns.
Adapt global training materials to meet SEA needs while maintaining content governance.

Task 4: Content Governance & Continuous Improvement

Work closely with SEA Merchandising, Marketing, and Retail stakeholders to identify training needs and priorities.
Maintain consistency, accuracy, and quality of training materials across all SEA markets.
Manage and organise centralized regional content libraries.

Task 5: Innovation & Learning Trend Adoption

Stay up to date with learning design trends, retail training tools, and digital learning innovations.
Continuously improve training content formats (e.g. micro-learning, short videos, blended learning).
Explore and recommend new tools or approaches to enhance training effectiveness and engagement.

YOUR TALENT:

Education: Bachelor's degree in business, Education, Learning & Development, Marketing, or relevant studies.

Professional: A minimum of 6 years experience in retail training, learning & development, or product training. Proven experience in managing regional training programs or initiatives. Experience working with cross-functional stakeholders in a regional environment. Exposure to sportswear, fashion, footwear, or lifestyle retail is an advantage.

IT Skills: Advanced PowerPoint skills with strong visual and instructional design capability. Experience with content creation tools such as Canva, Photoshop, or similar. Basic video editing skills using tools such as CapCut or equivalent. Familiarity with e-learning platforms and digital learning tools.

Language Skills: Strong written and spoken English.

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

Assistant Manager, Product & Content Specialist SEA