This role focuses on developing and executing a comprehensive marketing strategy for a brand dedicated to clean-label, allergen-free, and sustainable ingredients. The strategist will ensure consistency in messaging and visual identity across all channels, leveraging technology to enhance lead generation and brand awareness. The position involves collaborating with creative and technical teams to produce engaging content and promotional materials that highlight transparency and traceability, positioning the brand as a trusted industry partner.

Deliverables

Design trade show booth graphics that align with brand values and messaging
Create compelling sales promotional materials and slide shows for various campaigns
Develop and oversee the production of video content for digital platforms
Lead website design enhancements to improve user experience and engagement
Write and curate social media content and educational blogs to inform and attract target audiences
Plan and execute email marketing campaigns to nurture leads and drive conversions
Ensure all marketing outputs maintain a consistent visual and narrative identity

Requirements

Proven experience in digital marketing strategy, preferably within the food, health, or sustainability sectors
Strong portfolio demonstrating successful brand awareness and lead generation campaigns
Expertise in content creation, including copywriting, video production, and graphic design
Proficiency with marketing technology platforms (e.g., CMS, email marketing tools, analytics)
Ability to translate complex product benefits into clear, engaging messaging
Excellent project management and organizational skills
Up-to-date knowledge of digital marketing trends and best practices
Strong communication and collaboration abilities
Experience working with clean-label, allergen-free, or sustainable brands is a plus

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Digital Marketing Strategist – Mid-Senior Remote