Would you like to be part of a team shaping the future of the IT industry through responsible and innovative use of Artificial Intelligence AWS seeks a Principal AI Specialist Sales professional to drive adoption of AWS's full stack AI services across banks/FSI in ASEAN region.

Amazon Web Services (AWS) is advancing the next evolution of AI adoption. We are seeking a Principal AI Sales Specialist who brings strong technical AI knowledge together with a customer-centric, outcomes-focused approach to revenue growth.

This role partners closely with customers to understand their goals, translate complex AI capabilities into clear business value, and support successful adoption at scale. If you enjoy collaborating with diverse stakeholders, communicating technical concepts with clarity, and contributing to long-term customer success, we encourage you to apply.

Ability to engage with CEO/LOB owners for strategic conversations to leverage AI for business transformation, as well as with CTO/CAIO for AI-implementation linked technical architecture conversations. AI specialist solution architects will support technical deep dives.

AWS Global Sales supports customers of all sizes across the region to innovate and grow in the cloud. As organizations increasingly adopt foundation models, large language models (LLMs), and autonomous AI agents, we are expanding our team of technical sales professionals who can identify opportunities, build sustainable pipelines, and guide customers through complex AI adoption journeys across ASEAN.

Key job responsibilities

Sales & Revenue Contribution

Support the achievement of sales targets by developing and maintaining a healthy pipeline and guiding customers through end-to-end sales cycles, from discovery through agreement
Create thoughtful account plans and territory strategies in partnership with internal teams, while maintaining accurate forecasting using CRM tools
Collaborate with customers to identify and qualify high-impact AI use cases aligned to their business priorities and strategic objectives

Technical Sales & Solution Advisory

Act as a trusted advisor on AWS GenAI and Agentic AI services, helping customers understand potential outcomes, value, and return on investment
Lead technical discovery sessions and contribute to demonstrations, proofs of concept, and solution design, including model selection, fine-tuning, and deployment approaches
Provide guidance on model evaluation, responsible AI practices, governance considerations, and relevant compliance requirements

Customer Engagement & Market Development

Build and maintain strong relationships with decision-makers and executive stakeholders through a consultative, collaborative approach
Partner with internal teams to deliver workshops, enablement sessions, and solution reviews that support customer learning and adoption
Share customer insights and feedback with AWS AI product teams to help inform product direction and improvements
Engage C-suite executives to drive AWS AI services adoption: CEOs (business transformation), CTOs/CAIOs (technical architecture), CFOs (ROI models), line of business owners (use cases). Lead AI-focussed Executive Briefing Centers, board presentations, and strategic planning workshops

About the team

Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.

Basic qualifications

7+ years of experience in technology roles, including technical or solution-oriented sales, with a demonstrated history of contributing to revenue goals
Experience supporting complex, multi-stakeholder sales engagements and managing pipelines with a focus on accuracy and transparency
Strong communication skills, with the ability to explain complex technical topics in a clear, engaging way for both technical and executive audiences

Preferred qualifications

Experience working with Generative AI technologies, including foundation models, LLMs, or autonomous agent frameworks
Exposure to AI model development, fine-tuning, or production deployment
Familiarity with prompt engineering, retrieval-augmented generation (RAG) architectures, fine-tuning techniques, and AI deployment patterns
Advanced degree (MS or PhD) in Machine Learning, Artificial Intelligence, Computer Science, or a related field

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.