About Us

We. is a global communications agency helping brands navigate an ever-changing world. We've spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders. In a city fueled by innovation and ambition, our teams in Singapore are passionate about Singapore Inc. We shape brand narratives and share stories that masterfully blend communications with data, strategy, earned-centric creativity and digital-first thinking. Our deep expertise in Public Sector, Travel & Tourism, Tech, and B2B industries combined with proprietary AI tools and a leading-edge tech stack ensure that we transform content into connections and stories into impact.

Purpose Of The Position

We are seeking a seasoned communications leader to join our team as Associate Director — a senior practitioner who combines sharp strategic instincts with deep sector expertise and a track record of delivering impactful programmes at the highest level.

You will serve as a trusted senior counsel to C-suite clients across B2B Technology, Finance, and Healthcare; lead multi-disciplinary teams; and play an active role in shaping the agency's growth. This role demands deep expertise in corporate communications, stakeholder engagement, and issues management — paired with the commercial acumen to grow accounts and contribute meaningfully to new business.

Responsibilities

Client Counsel Relationship Management

Serve as a primary senior advisor to C-suite and senior stakeholders across B2B Tech, Finance, and Healthcare clients
Build and sustain trusted, long-term client relationships grounded in deep sector knowledge and proactive strategic thinking
Provide sophisticated counsel on corporate reputation, stakeholder engagement, industry trends, regulatory shifts, and competitive positioning
Oversee client satisfaction across a portfolio of complex, multi-stakeholder accounts, ensuring consistent delivery of high-impact results
Manage and negotiate senior client expectations on scope, budgets, timelines, and programme outcomes

Strategic Communications Leadership

Develop and lead integrated corporate communications strategies spanning earned media, executive profiling, thought leadership, issues management, and digital/social channels
Apply deep understanding of the B2B Tech, Finance, and Healthcare landscape to craft narratives that resonate with institutional, regulatory, and business audiences
Drive cross-functional collaboration across practice areas — from digital to creative to public affairs — to deliver cohesive, multi-channel programmes
Lead issues and crisis communications planning for clients in sensitive or regulated sectors, advising on reputational risk mitigation
Ensure rigorous budget management and programme delivery to client expectations

Business Acumen & Commercial Growth

Identify and pursue organic growth opportunities within existing client accounts
Contribute meaningfully to new business development — from opportunity assessment and proposal development to in-person pitch leadership
Provide informed POV on the competitive agency landscape, positioning the agency's capabilities and differentiation to existing and prospective clients
Partner with senior leadership on agency strategic planning, industry positioning, and capabilities development

Content, Thought Leadership & Media Relations

Develop and maintain senior relationships with key media, analysts, and influencers
Conceive and lead thought leadership programmes that elevate clients beyond news cycles — building sustained corporate reputations through strategic storytelling
Guide and review editorial and content output from junior team members, ensuring quality, accuracy, and strategic alignment
Stay ahead of emerging media, digital, and social trends relevant to corporate communicators
Advise clients on executive communications, investor narratives, analyst briefings, and corporate milestones with a corporate-first lens

Digital & Social Strategy

Lead the development of digital and social media strategies specifically suited to corporate B2B audiences — LinkedIn, executive channels, financial media ecosystems
Advise clients on the intersection of corporate communications and digital engagement across owned, earned, and paid channels
Guide clients on appropriate platforms and content strategies aligned to their sector, regulatory environment, and audience profiles
Oversee measurement frameworks to demonstrate programme effectiveness and ROI to senior client stakeholders

People Leadership & Team Development

Provide strong, values-led leadership for direct reports and broader team members, fostering a culture of excellence, accountability, and growth
Drive career development conversations, manage performance, and create meaningful stretch opportunities for junior and mid-level staff
Lead hiring, onboarding, and resource planning to build high-performing teams capable of delivering across complex accounts
Partner with HR on employee relations, team wellbeing, and talent retention strategies
Model agency values and hold teams accountable to the highest standards of client service and professional conduct
Contribute to agency culture initiatives and help position the agency as an employer of choice in the communications industry

Qualifications

10–20 years of progressive communications experience, with a significant portion in a PR or integrated communications agency environment
Demonstrated expertise in corporate communications across at least two of the three core sectors: B2B Technology, Financial Services, and Healthcare
A strong track record of advising senior corporate clients on reputation management, stakeholder engagement, issues/crisis communications, and thought leadership
Proven experience managing and growing senior-level client relationships
At least 5 years of people management experience, leading teams of varying seniority
Established network of senior media, analyst, and influencer relationships
Experience leading and contributing to new business pitches and organic account growth initiatives
Strong commercial acumen, including budget management, utilisation tracking, and profitability awareness
Exceptional written and verbal communication skills, with the ability to distil complex corporate and technical narratives for diverse audiences
Strategic thinker with an ability to connect communications objectives to broader business and reputational goals
Composed and decisive under pressure, particularly in issues or crisis scenarios common in regulated industries
Collaborative and collegial leader who invests in others and builds strong internal and external relationships
Entrepreneurial mindset with a genuine interest in growing clients, teams, and the agency

Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas

Applicants are encouraged to submit their applications without their self-portrait, information on age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Associate Director, PR & Communications (B2B)