Key Responsibilities:

Establish, develop, and manage long-term marketing alliances with individuals and organisations to promote our brands effectively.
Plan and coordinate communication efforts, working with advertising, design, and PR agencies, as well as the in-house marketing team.
Audit and improve current communication tools and content to enhance brand messaging.
Oversee the printing and distribution of marketing materials to partners and alliances, ensuring brand consistency and timely delivery.
Collaborate with internal departments and external partners to execute online and offline promotional campaigns.
Develop and implement multi-channel branding strategies to boost brand awareness and effectively reach target audiences through SEO, SEM, social media, and AI-driven tools.
Manage advertising initiatives and contribute to comprehensive marketing planning.
Plan and coordinate key marketing events, working closely with vendors, partners, and production teams.
Provide administrative support and maintain accurate documentation of all marketing activities.
Plan and execute monthly email blasts, consolidating and collating content to ensure timely and effective eDM campaigns.

Qualifications and Skills:

Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
At least 3 years of experience in marketing, with a focus on digital marketing and communications.
Proven experience in marketing for preschools or after-school care services.
Experience in digital and social media marketing, SEO, SEM, and AI-driven marketing tools.
Knowledge in handling social media channels.
Good written and spoken English
Strong flair for writing, editing, and proofreading with impeccable grammar
Excellent copywriting and content creation skills.
Strong organisational and multitasking abilities.
Excellent interpersonal and communication skills.
A creative and analytical mind set to evaluate and optimise marketing initiatives.

Marketing Executive