Responsibilities:

To lead & handle house brand in achieving business objective.
To work hand in hand with inter-department and distributors in developing strategies & plans for designated channels.
Measurement, evaluation & reporting on all activities within the portfolio. Example: To analyse with tracking exercise on measuring the promo effectiveness.
Work with sales head on target setting. To analyze sales data and propose the right strategies to support sales growth
Sales & market trend analysis to support reporting and activity planning
Promotion and Pricing Setting and Analysis. Monthly pricing and promotion tracking in a different channel.
To plan and develop Trade Marketing activities for different channel. Category review to the assigned key accounts and recommend strategies to enhance category growth.
To lead in driving trade fundamentals (i.e. establish right merchandising guideline & types of POSMs as according to different channels.)
Accountable in execution channel, monthly briefing of trade programs to sales team.
Monitoring and updating progress of trade activities or programs as well as competitor activity tracking.
POSM Development. Manage suppliers related to printing of POSM in accordance with the timeline. Accountable for POSM needs for all category and ensure the implementation in the market as per communication guideline.
Conduct monthly business review with relevant stakeholders.
Conduct market visits and survey to identify opportunities and to improve and uphold standard of availability, price compliance, activation and in-store execution
Create and maintain the trade calendar of activities working with the relevant stakeholder

Requirements:

Degree Holder
3-5 years in the consumer goods industry, retailer experience preferred.
Min 2 years field sales experience in related field will be an added advantage.
Computer literate in MS Office applications especially in Microsoft Excel. Power BI will be an added advantage
Able to work independently with minimum supervision and have strong accountability.
Working closely with field team to have more insights.
Proficient in English & Bahasa Malaysia, verbal and written. Able to speak Chinese / Mandarin will be an added advantage.
Possess planning skills, good business acumen, good communication skills, presentation skills, commercial savvy

Senior Trade Marketing Executive