About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Overview

As an integral part of the team, the freelance Copywriter (Vietnamese) will help shape the creative direction and transcreation of content in Vietnamese and be responsible for creating clear, concise and compelling copy for the client's web, in-store, eDMs and other marketing communication platforms in Vietnam.

The ideal candidate is technically-savvy, possesses a keen eye and an exceptional attention to detail to ensure clarity and accuracy in each project copy. He/She should be flexible, adaptable and results-driven, with the skills to work across stakeholders, and an ability to focus and prioritise in a fast-paced, ever-changing environment.

You will be required to build strong working relationships with the in-market and global teams to ensure delivery of linguistically and tonally perfect campaigns that will ensure the client's products stand out in your market.

This is a freelance position that at times, would require on-site presence at our client's/our offices in Singapore. We will only be considering full-time freelancers or individuals who are keen to freelance full-time.

Responsibilities

Transcreate/Write, review, and elevate campaign copy that result in effective and compelling communication for the client's brand and products across Vietnam
Maintain consistency in the brand's tone of voice regardless of media format
Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product message
Guide and maintain the quality of the translated long copy
Review, rewrite and approve all translated marketing copy from our translation partners
Work with a team of other copywriters, editors and translators and take full responsibility for the quality and accuracy of their work
Validate TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client

Qualifications

Accomplished advertising creative director/senior copywriter (for Vietnamese copy across Vietnam)
Creative thinker with solid copywriting skills and thorough understanding of tone/brand voice
Worked on international and local brands
Confident when presenting creative ideas and able to do that in a simple, clear way, with just the right amount of detail
Cares about the craft and obsessed with excellent writing that is thoughtful, meaningful, clear, inspiring and provocative at times
A conceptual creative who can come up with big ideas (when needed) but also capable of paying attention to the smallest details. Like punctuation.
Exceptional verbal and written communication skills in Vietnamese and English
Understanding of language subtleties (especially when it comes to adapting creative)
Team player – easy to get along with and able to work closely with Editors and wider production teams
Possess a good sense of humour (trust us, there'll be days when you'll need it)
Must be able to perform effectively and efficiently under time pressure.
Must be flexible and able to adapt within an environment of constant change
Must be able to travel to Singapore at times as required, for several weeks at a time

Why work here:

At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Data

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