Limited-time promotions / urgency campaigns

Before & after storytelling (compliant formats)

Package bundling strategies

4. Initiate and execute:

5. Drive retention and reactivation strategies, including:

6. Continuously monitor competitors and market trends to propose new growth ideas

7. Lead Generation & Funnel Optimisation

Support and optimise full marketing funnel: Awareness → Lead → Booking → Show-Up → Repeat
Identify drop-off points and implement strategies to improve conversion rates and show-up rates
Work closely with clinic/frontline teams to improve lead handling and appointment conversion
Drive initiatives to increase Cost per Appointment Booked (CPAB) efficiency

Job Requirement:

2-5 years of hands-on experience in digital / performance marketing
Proven track record in lead generation, conversion optimisation, and campaign scaling
Experience in aesthetic, beauty, healthcare, or medispa industry is highly preferred

Marketing Executive (Aesthetic & Beauty Industry)