Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in Bugis Junction Towers office.

ROLE SUMMARY:

The Senior / Sales Manager is responsible for revenue generation from new customers, within FHA, Food & Hospitality Asia. He/ She will be expected to source and close leads working with Exhibitor Marketing, to develop strategies to attract new customers, enter new markets and review new business revenue. The role will be expected to sell to a variety of customers, independent small and medium enterprise customers (most our customer base) up to large key account acquisitions. As part of the life-time management of customers, at times the Senior / Sales Manager will be expected to support the closing or retention of high value or strategic customers, in particular those whom the Senior / Sales Manager first acquired. The role will have a specific focus on developing the sponsorship profile of the event.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Revenue generation of specified amount assigned, through sales (booth, sponsorship/ advertisement and fully integrated packages) to new customers (including some customers who have not exhibited for several years) across products and revenue streams within a business unit
Generation of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searching
Development of brand and industry specific knowledge to enhance and improve new business sales performance
Identification and development of business development strategies, working with Event Directors to target new market sectors and regions
Development of market analysis and opportunity assessment for brand growth and new revenue growth opportunities
Collaboration with Exhibitor Marketing teams to develop attraction campaigns which could drive business development opportunities
Support on the on-site re-booking of new business customers, and begin the handover of customers onto the account management team
Support (where necessary) in the retention of existing customers
To account manage newly acquired customers through their first show cycle to ensure a positive experience and provide resolution advice where necessary, working with other business functions (e.g. Marketing, Brand or Event Operations)
Liaise with the Event Director in relation to key high value new customers, and Sales Operations with regards to available spots on the floor plan
Adoption of sales pipeline process and data quality maintenance through use of Salesforce (CRM system)
Manage the capture and entry of Sales contract information
Manage sales information and customer requirements (via Salesforce) to Sales Operations and Event teams
Act as an informal mentor to Business Development Executives within the Sales team, to share industry knowledge and experience
Support overdue payment collection for accounts under management
Perform additional responsibilities as assigned

ILLUSTRATIVE ROLE METRICS:

Business Development revenue targets
New business revenue growth (new customers)
New business revenue growth (lost customers)
Brand (Event/product) new business revenue performance against target
Life time customer value
Individual performance metrics
Number of open opportunities
New business sales conversion % (win rate)
Deal size (average sales value for closed – won deals)
Sales cycle time (average time it takes a team to close a customer)
% of sales target attained
Individual sales activity metrics
Number of new calls and meetings (by sector / account size)
Number of new opportunities (pipeline)
Number of new leads generated into pipeline
Number of new f2f customer meetings
Sales process and technology adoption metrics
Key Salesforce system adoption metrics
Sales Excellence pipeline process adoption

Qualifications

University Bachelor's Degree / University of Applied Sciences / Business qualification
5-8 years of sales experience, with minimum 5 years in new business development
Strong experience in managing relationships with international customers across various regions and cultures
Significant experience in a B2B sales team and proven ability to deliver revenue targets
Proven ability to generate new business revenue, source leads and close sales
Ability to develop relationships at senior levels and manage high value accounts
Ability to identify and pursue cross and up selling opportunities for new customers
Ability to understand and articulate value proposition and customer ROI
Ability to negotiate effectively, and proactively handle and respond to customer objections
Strong interpersonal, communication and interpersonal skills with a high level of enthusiasm
Required travel approximately 40%

OTHER PREFERRED ATTRIBUTES:

Experience with Salesforce CRM desirable
MS Office

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A flexible range of personal benefits to choose from, plus company funded private medical cover
Strong wellbeing support through EAP assistance, mental health first aiders and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Senior / Sales Manager - FHA