Summary

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. You bring passion and dedication to your job and there's no telling what you could accomplish.

Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, writing, and buzz marketing. We're looking for trailblazing, creative, and collaborative professionals from a variety of fields.

We are currently seeking a PR Manager for iPad to join our communications team in Singapore, reporting into the Senior PR Manager, SE Asia.

Description

The iPad PR Manager, Southeast Asia will be responsible for developing and executing PR initiatives for Apple's iPad business, with an emphasis on social-first, content-led campaigns. This role leads PR efforts that highlight how iPad's versatility is transforming the way people work, learn, and create.

We are looking for candidates with strong PR and communications skills, a proven track record of creative content creation, and a passion for consumer technology, education and lifestyle. Ideal candidates excel at building media and creator relationships, crafting narratives that resonate online, and leveraging the creator ecosystem to enhance Apple's impact and influence across the social media landscape.

Responsibilities

Generating ideas and campaigns that drive fresh and impactful storytelling for iPad.
Devising strategies to build social-first campaigns.
Executing product launches and PR activations with excellence.
Lead PR strategy and activity around iPad in education.
Partnering with agencies across the region to deepen awareness and understanding of iPad and iPadOS.
Growing and managing media and creator relationships across verticals including lifestyle, creative professionals, design, technology, education, and culture.
Collaborating with worldwide and SE Asia PR, Product Marketing, and Marcom teams to deliver integrated activities.
Managing issues in partnership with broader communications and corporate PR teams.
Problem solving in sensitive situations, without damage to relationships.

Minimum Qualifications

10+ years of experience in public relations, influencer relations, media, or a PR agency in Southeast Asia.
A track record of delivering creative communications campaigns that have created meaningful impact.
Excellent written and verbal communications skills.
Based in Singapore, and must be comfortable with up to 40% travel.
Attention to detail in all aspects of their work.

Preferred Qualifications

Self-motivated with a positive team-player attitude and passion for consumer technology; demonstrates creative and critical thinking abilities.
Proven experience in media relations with an established network of contacts across creative, tech, design, education, and cultural platforms.
A track record of building formal and informal relationship networks inside and outside the organisation.
Comfortable working with ambiguity, complex topics, and multiple jurisdictions; able to analyse contradictory information to solve problems effectively.